Keynote address at Gitex's Digital Strategies Forum by Facebook Head of Marketing Solutions for MENA region Sheds light on Social Data Revolution

According to Labin, there are three key trends which will shape the digital strategies of the future. The first is that the web is now being rebuilt around people.

"Because we are social beings by nature and we survive by interacting with each other, the web is now being rebuilt around people, not content. This is no longer debatable, it is happening and the changes will be profound," Labin emphasized.

Secondly, the amount of information being generated and accessed by a large number of people is exponentially increasing as well.

Labin noted, "The amount of information we can access is increasing but our brain's capacity for information remains the same. As a result of that we will have to rely more and more on our friends to help us making sense of all the data."

The head of Facebook's MENA operations also stressed on the rise of mobile technology, which will result in the spread of information everywhere, anytime, in real time. "Through the mobile technologies available now, people can access information such as their friends' preferred brands, their buying habits, their feedbacks as well as the money they spent on buying those brands," Labin explained.

Corporations should make use of these trends by creating better and more personalized experiences and by marketing their products and services in more targeted and effective ways. This will give them a considerable advantage against their competitors.

"We are witnessing the birth of an entirely new way to think about marketing," said Labin. "We had never seen a medium that would give us access to nearly one billion people worldwide and much less enable us to build one-to-one personal connections with them. As marketers, you are the storytellers for your brand. It all comes down to creating a compelling story that encourages engagement and interaction. But you can't stop there; you must also distribute it in a place where people are actively sharing and gathering," he added.