V - Kool Kapico Group appoints Blue Apple as its Creative and PR Agency
- United Arab Emirates: Thursday, September 27 - 2012 at 12:10
- PRESS RELEASE
V-KOOL, the undisputed leader in the High-Performance Premium Window Film market for both Automotive as well as their Architectural for the Commercial, Residential and Marine applications.
Blue Apple presented a refreshing competitive campaign and strategy in sync with V-KOOL's vision and business objectives. The Agency has commenced the roll out of an extensive campaign comprising of Print, Online, Visual Merchandising and PR for all the consumer touch-points across UAE, OMAN & KUWAIT markets.
The V-KOOl technology is unique and stands at the forefront of the industry, taking it several notches higher. It is the world's most technologically advanced heat control film which is NASDAQ listed and One of the Top 100 inventions of the millennium which is a part of Eastman Chemicals. In the UAE, V-KOOL car films are available only through V- KOOL Emirates which has exclusive showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain.
Mr. K. T. Govindarajan, President, Performance Window Film Division, V-KOOL CORPORATE- KAPICO GROUP said, "As we assessed Creative and PR agencies, Blue Apple by far demonstrated a clear understanding of the brief and was the excellent choice to enhance V-KOOL's brand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration."
Vishal Anand, CEO of Blue Apple concluded, "V-KOOL is the undisputed leader in the hi-tech, High-Performance, Premium Window-Film Market in the Automotive Industry. Known for its unprecedented record in delivering performance and professionalism, the V-KOOL brand is internationally acclaimed and we are excited and privileged to represent them & look forward to joint success and growth."
Based in Dubai Media City, Blue Apple is an independent 'specialist' advertising and PR agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.