Jotun Paints showcases its 'Jotashield' and 'Pearl' brands at The Big 5 Exhibition

Jotun will be present at Maktoum Hall B420 at the exhibition, which will be held from October 28 to November 1, 2006 at the Dubai International Exhibition Centre.

During the five-day event, the spotlight will be on two of Jotun's most popular products - 'Jotashield' and 'Pearl'. The Jotashield brand is the preferred choice for superior exterior protection. One product in the range is the Jotashield Thermo with thermal insulation properties and which when applied to a villa or tower building will result in superior heat deflection and reduced interior temperature and cooling costs, saving up to 40 per cent of electricity bills. Jotashield was recently used on the Al Nasr Palace, located near Rashid Hospital in Oud Mehta, Dubai.

Jotun's 'Pearl' brand, on the other hand, is designed to provide a whole new concept in decorative effects by creating a unique Mother of Pearl finish for interior walls. The first product of its type, Pearl's distinct high-quality shimmer responds to the positioning and intensity of any light source or intelligent lighting solution, allowing the soft wavy effects normally found in a real pearl to shine through.

"As the largest specialized show for the region's construction sector, 'The Big 5' show holds considerable business potential which we are keen to leverage to further our strategic objectives," said Niru Naik, Exterior Brand Manager, Jotun Paints. "The show attracts leading developers from all over the region, presenting us just the right platform to scout for new alliances and projects and showcase our range of products and services to a high-potential audience."

"This year, Jotun will be putting on show a variety of innovative painting techniques and themes for both interior decoration and exterior effects, with the highlight being the Jotashield and Pearl brands, two of our most widely used products. Adding further sheen to our participation will be the several exciting activities we are putting together at our stand, such as a painting demonstration where the visitors will be encouraged to participate and a raffle draw that gives our visitors a chance to win three mobile phones over the course of the event. We will also make sure that we execute strong follow-up initiatives to maximize our opportunities, corresponding with all visitors to our stand post-show in addition to organizing seminars and paint schools,"

Naik added.

Jotun Paints had recently secured an AED 25 million project to supply high quality paints and coatings for the Discovery Gardens of Nakheel in Dubai. This includes the supply of interior and exterior paints for the entire block of buildings that comprise the project, within a stipulated timescale of April 2007.

"The UAE has emerged as the most strategically important market in the region and remains the nerve centre for Jotun's Middle East operations, as should be evident from the fact that all our marketing and R&D activities for the region are controlled and coordinated from here. From a sales perspective too, the UAE sets the benchmark for the rest of the region to follow, with the frenetic construction activity in the country driving up demand for high-quality paints and coatings," Naik concluded.

Known as the most eco-friendly paint company in the world, Jotun Paints is a founding member of the Emirates Green Building Council established in July 2006, an indication of its longstanding commitment to improving the environment through eco-friendly production methods and products.

Jotun is a global group with 67 companies and 39 production facilities on five continents. Jotun develops, produces and sells cost-effective paint and coating products, and provides customer service and technical support, to residential, marine and industrial markets worldwide. Jotun's Single Source Solution protects and presents many of the world's most prestigious and complex structures both on land and offshore, including the Eiffel Tower, the Burj Al Arab, the China Opera House, the Nile City Complex and the Kingdom Center.