The programme scheduled to debut tonight was a natural tie up for TWIX who helped pioneer quiz show mania in the region back in the early 1990s.
Commenting on the brand's tie-up with MBC's Al Tahadi, Tarek Abdallah, Regional Category Manager at Masterfoods said, "We believe Al Tahadi is the perfect fit for the TWIX brand. TWIX has always been the "thinking consumer's" chocolate of choice and as such our tie up with MBC's Al Tahadi was natural. Both Al Tahadi and TWIX appeal to smart, savvy people and the show will prove to be an ideal vehicle for reaching the broad base of TWIX consumers across the Middle East.'
Sponsorships of TV sensations such as MBC' s Who Wants To Be a Millionaire have established TWIX as the leading partner in broadcast trivia game shows.
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TWIX Middle East to sponsor MBC'S Al Tahadi Challenge
- United Arab Emirates: Wednesday, November 01 - 2006 at 15:56
- PRESS RELEASE
TWIX, the region's biggest biscuit-chocolate brand and the 'thinking consumers' chocolate of choice, announced that it will be sponsoring MBC's latest trivia game show Al Tahadi hosted by George Kordahi.
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Notes and media contacts
ABOUT TWIXThe TWIX brand is marketed by Masterfoods Middle East FZE, the Mars Incorporated unit responsible for the sales and marketing of the region's leading confectionery brands (SNICKERS, MARS, M&Ms, GALAXY, TWIX, BOUNTY), the region's leading petcare marketer (PEDIGREE, WHISKAS, CHAPPI, TRILL) and an active player in food (UNCLE BEN'S, DOLMIO and ABOU SIOUF). TWIX was launched in 1979 and is the region's biggest biscuit-chocolate brand with three consumers in the Middle East enjoying the delicious TWIX blend of caramel chocolate and crunchy biscuit every second.
TWIX Middle East
Public Relations
Contact: Demy Georgakis
PO Box 19791
Dubai, United Arab Emirates
Tel: 009714 3304030 Ext: 422
Fax: 009714 3304031
Posted by Lara Lynn Golden, News EditorWednesday, November 01 - 2006 at 15:56 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Mar 26 2007.
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