Dulux launches 'Royal Touch' luxury paint range

Dulux's new Royal Touch paint range, first-of-its-kind in the Middle East, promises a luxurious and smooth sheen uplifting the interiors of any home. In addition to its anti-fungal and anti-bacterial properties, its unique formulation allows easy leveling of walls and hides minor flaws such as hairline cracks and bumps. Royal Touch can be used on cement plastered walls, ceilings, concrete, rendered block works, gypsum board partitions etc.

"Royal Touch can add a hint of glamour and boundless luster to any wall. Its fire-resistant properties and easily washable surfaces make it ideal for opulent hotels and restaurants, luxury villas and apartments yearning a make-over," said Philip Mathew, General Manager, Al Gurg Leigh Paints (AGLP) - manufacturers and distributors of ICI Dulux Paints in the UAE.

"In addition to marketing the product through architects and designers, we're also catering to the requirements of the newly arrived, affluent homeowners in the UAE who wish to decorate their homes in durable yet luxurious finishes."

This special acrylic polymer-based emulsion does not contain any added lead or mercury, making the product environment-friendly. Its anti-fungal and anti-bacterial properties avoid the growth of bacteria and mould build-up providing a safe environment for children's rooms, schools, nurseries, kitchens, hospitals, restaurants and cafe.

"Globally, Royal Touch has set a benchmark for safe and hygienic emulsion paints. Not only do they protect health but also avoid unnecessary toxic emissions to the environment. Environment consciousness is steadily increasing and AGLP is keen to further the cause by introducing products that serve our community better."

Decorative products like Dulux Royal Touch are already proving to be a popular choice among an increasing number of homeowners globally and Mathew is confident that the range will emulate its international success in the UAE.

Available in numerous colours and shades to complement varying tastes and lifestyles, the unlimited choice is made possible by Dulux' computerised multi-colour tinting system. Royal Touch is certified by the Warrington Fire Global Safety Labs, UK for restricting the spreading of flames. Added features include crack-bridging ability of up to 1.2mm and stain-resistance making the paint highly durable.

AGLP manufactures protective coatings under license from Leigh's Paints, UK. High-quality Dulux decorative paints are manufactured under license from ICI Paints, UK.