New look and feel launched on MBC2

The new look is part of a campaign that reflects the channels evolution, dynamism and growing popularity, and is the graphic representation of the "non-stop movies; non-stop emotion" headline.

The new on-air channel identity was created by the award-winning MBC Creative Services team led by Fadel Zahreddine, Group Director of Creative Services at MBC.

"While retaining the original logo, the new branding incorporates a much more distinctive on-air presence and personality," said Mr Zahreddine. "Each execution reflects the mood of the upcoming movie with powerful visuals that represent the feelings, emotions and sensations of each genre."

"The challenge we set ourselves was to make each execution of the brand identity immediately engaging and fun to watch," he added. "I am confident that this campaign will position us at the forefront of contemporary design, way ahead of the rest of the market where all too often, channel idents are designed as wallpaper."

"Since it was launched in January 2003, MBC2 has established itself as the highest rated channel in the Arab world," said Tim Riordan, Director of TV at MBC. "With our new channel identity and exclusive movie line-up we are raising the brand to a new level."

Part of MBC2's new marketing campaign is its fast paced and action packed promo that was filmed in the heart of Columbia. Speed boats, Ferraris and death-defying antics create a promo as action packed as the blockbuster movies premiering on MBC2 this November.

Spiderman, Pearl Harbour, The Gift, League of Extraordinary Gentlemen and Paycheck are just a few of the best and latest films screening on the new look MBC2.