Oracle World @ GITEX 2006

With over 111 presentations during the show, 48 partners from 14 countries around the world demonstrating the value they have delivered to customers with Oracle solutions and the expert team from Oracle MEA communicating the value of cutting edge applications and technology solutions from the world's largest enterprise software company, the stand will offer a wealth of expertise and value.

Business Intelligence will be a key area for the Oracle's regional customers in the coming few months, and in to 2007. For companies aiming to become an insight-driven organization, the Oracle Business Intelligence portfolio includes next-generation business intelligence tools, data warehousing technology, and analytic applications. The suite enables organizations to gain complete and timely insight, distribute intelligence pervasively, and drive more effective actions and processes, whilst leveraging the existing infrastructure.

2007 will see the release of the next version of Oracle's leading product, the world renowned Oracle E-Business Suite. The world debut of the new features of E-Business Suite R12 is merely weeks before the Middle Eastern exhibition, allowing customers and partners the opportunity to discuss the business benefits of upgrading to this next generation solution. Security is also a hot topic in the technology world this year, with identity management solutions taking center stage. Oracle also offers solutions to cover application-centric identity management, access control, user provisioning, secure audit, secure backup, and enterprise information protection.

With a strong applications focus for the coming year, the seminar list and partner presentations will give visitors a flavor of the modules and solutions coming out of this year's acquisitions and R&D innovations. Experts will be on hand to discuss the Fusion Roadmap, as well as looking more deeply in to some of the retail solutions hitting the market after the Retek acquisition, which has seen great success in the region with companies such as Landmark, Dubai Duty Free and Kamal Osman Jamjoom rolling out Oracle solutions in their organizations.

Today's applications cater for more complex processes than ever before, whether focusing on the retail vertical or any other industry, as big business becomes increasingly regulated by international standards as well as from within. Vertical solutions with examples of customers around the region who have benefited from the in-depth knowledge of the Oracle Middle East and Africa industry experts will be available for discussion during the exhibition.

By the end of GITEX 2006, the team promises to show customers and partners how they can leverage Oracle solutions to get "better information, for better results".

Oracle GITEX Technology Tracks

Database

Oracle Database 10g : Since its first release in January 2004, Oracle Database 10g has been widely adopted by Oracle's customers and partners. Oracle Database 10g has made enterprise grid computing a reality with its unique clustering, storage management and self-management capabilities for transaction processing, data warehousing, and content management applications. More recently, Oracle Database 10g has been significantly enhanced with some exciting new features to streamline application development, increase data security and protection, and better manage enterprise data centers. Join Oracle's database expert discussions on the benefits of Oracle Database 10g and learn best practices and technical tips on everything from database development to deployment and administration. You'll have the opportunity to meet Oracle's database experts and learn directly from Oracle's customers and partners who use Oracle Database 10g to meet their business and IT needs. Plus, you'll! get an insight into the next generation of database technologies.

Middleware

Looking for best-of-breed middleware functionality and flexibility-or an infrastructure suite to extend your existing investments? This is the track to attend. Oracle Application Server, a key component of Oracle Fusion Middleware, offers database and Java application development, industry-leading J2EE performance, award-winning business integration and portal solutions, insightful business intelligence offerings, and comprehensive strategies for infrastructure and identity management. Investigating service-oriented architectures (SOAs) and the benefits of an event-driven enterprise? Hear more about how you can complement your existing investments in Oracle Database, PeopleSoft, JD Edwards and Oracle E-Business Suite to improve business results today.

Business Intelligence

Business intelligence has become a top strategic priority as organizations look for new ways to differentiate and build competitive advantage. Broadening and improving the use of BI enables organizations to empower people at all levels with more timely, relevant and actionable information that can drive better decisions, actions, and business processes. Oracle offers the industry's most comprehensive family of BI solutions-including next-generation business intelligence tools, data warehousing technology, and analytic applications-that are open and hot-pluggable with existing IT systems yet integrated to lower cost and complexity.

Security

For more than 27 years, Oracle has built a reputation for delivering many of the industry's most secure solutions. Enterprises are now relying on Oracle security products to meet their information protection and security needs-for both Oracle and non-Oracle systems. Oracle ensures security inside the data center and beyond, spanning the database, middleware, and business applications. Creating a data security strategy that fits your business is more than simply ensuring that basic access controls are defined or proper firewalls are in place. Having a comprehensive security plan means going beyond traditional security approaches to find flexible solutions that can help reduce internal and external risks, improve accountability, and enable organizations to do business more efficiently. Oracle Identity Management's best-in-class suite of IdM solutions delivers the industry's only hot-pluggable middleware, allowing enterprises to manage the end-to-end lifecycle of user identities across all enterprise resources both within and beyond the firewall. You can now deploy applications faster, apply the most granular protection to enterprise resources, automatically eliminate latent access privileges, and much more.

Development Tools

Oracle offers the industry's most complete and integrated set of application development, database development and business intelligence tools to support any development approach, technology platform, or operating system. Oracle's award-winning Java and SOA development tools, part of the Oracle Fusion Middleware family of products, help you define business logic, create user interfaces, expose applications as Web services, and orchestrate them into streamlined business processes. Oracle also provides a variety of free tools to help database and application developers streamline Web application and database development, and make it easy for .NET developers to deploy Oracle-based applications and Web services on the Windows platform.

Enterprise Management

Experts agree that over three quarters of a typical IT budget is spent on IT operations and administration. In this track, you will learn cost-effective strategies for improving the quality of IT services delivered to your end-users. You will learn to use Oracle Enterprise Manager 10 g across the entire enterprise from packaged and custom applications to back-end systems to monitor and manage service levels, manage complex configurations, automate management tasks, such as software provisioning and patching, and avert performance and availability issues before they become emergencies. With Oracle Enterprise Manager you will achieve higher return on investment when adopting technology innovations such as grid computing and service-oriented architectures for your IT needs.

Content Management

Every business is faced with the challenges of securing and managing the rapid growth of unstructured content, adhering to regulatory compliance initiatives and integrating unstructured data into their business processes. A well-designed content management solution can increase user productivity, address regulatory compliance, reduce business risk and drive costs down. Yet, traditional content management solutions have typically failed to achieve user adoption beyond 5-10% of information workers in an enterprise. Built on the industry's fastest, most scalable, reliable and secure database, Oracle's content management solutions facilitate true enterprise-wide adoption at low cost. Learn how to tap into your Oracle IT infrastructure and in-house skills to secure, integrate and manage unstructured content as part of your everyday business processes.

Oracle GITEX Application Tracks

Financial Management

Oracle offers four Financial Management product lines designed to drive enterprise value with better information for targeting growth and a platform for sustainable compliance. Financials family of applications automates and streamlines all your financial business processes, for enterprise-wide daily business intelligence that lets you make more informed decisions, improve operations and reduce costs

Customer Relationship Management (CRM)/Siebel

Oracle, the world leader in CRM, with five million live end users and more than 100 million registered self-service users, offers four comprehensive Customer Relationship Management (CRM) product lines that leverage enterprise data to drive profitable customer interactions. Oracle's products cover the breadth of CRM functionality-from sales, marketing, and e- commerce, to customer service and analytics.

Oracle's Siebel Customer Relationship Management applications help provide insight to the right person at the right time, leading to faster, better informed decisions

Supply Chain Management (SCM) / Logistics / Lean Manufacturing

Oracle offers four Supply Chain Management (SCM) product lines that address requirements across procurement, order management, manufacturing, product lifecycle management, maintenance, logistics, and supply chain planning and execution. Suite Supply Chain Management family of applications integrates and automates all key supply chain activities, from design, planning and procurement to manufacturing and fulfillment.

E-Business Suite R12 Update

Oracle's flagship product E-Business Suite R12 is the latest release of this product line. With R12, Oracle provides 2350 new functions, 50% more industry specific capabilities, 50% more cross-industry specific capabilities, 12 new modules and a total of 362 preconfigured KPIs for Daily Business Intelligence.

Human Capital Management (HCM) - Workforce Excellence

Oracle offers Human Capital Management solutiong that enable Human Resources (HR) organizations to transition from administration towards achieving workforce excellence. Oracle HCM products support all components of a comprehensive HCM strategy:

• Comply: Do the basics, including comprehensive global HR processes and compliance
Automate: Save costs and time with integrated self-service and embedded workflow
• Measure: Deploy sophisticated tools to determine the value of HR investment
• Align: Align employee goals with overall organizational objectives
• Human Resources Management System family of applications automates the entire recruit-to-retire process, so you can align your workforce with strategic objectives.

Business Intelligence (BI) / Corporate Performance Management (CPM)

Oracle Business Intelligence (BI) is the most comprehensive portfolio of technology and applications for enabling the insight-driven organization, including leading BI applications, BI platform technology, and data warehousing. With the #1 market share in business analytics, Oracle BI enables organizations to gain complete and timely insight, distribute intelligence pervasively, and drive more effective actions and processes. Oracle BI is hot-pluggable with Oracle and non-Oracle environments so customers can fully leverage existing data sources, systems and applications. At the same time, by offering comprehensive, integrated solutions that are optimized and pre-integrated with Oracle database, middleware, and applications, organizations can benefit from reduced cost and complexity and a unified BI infrastructure that complies with a full CPM strategy.

Asset Lifecycle Management (ALM) and Maintenance

With a complete ALM and Maintenance solution, Oracle helps companies in 3 major areas:
Improve Asset Visibility, Tracking, and Control thru complete asset history with secure reporting, proactive policy mgmt, and robust financial control & reporting

Optimize Capital Asset Portfolio thru asset portfolio management built on strategic intelligence from operations, finance, maintenance and project management

Streamline and Automate Asset Operations thru highly automated execution of financial, operational, and maintenance strategies

Enterprise Project Management Solution (EPMS)

Oracle EPMS provides project managers and other relevant members the visibility and control they need to deliver their projects successfully, improve profitability, and operate more efficiently. It consolidates project information into one repository: work plans, progress, issues, changes, documents, costing information, budgets, actuals and forecasts, performance, and status reports. Oracle EPMS empowers project team to plan the work, assign resources, forecast to completion, and communicate to stakeholders, while streamlining the collaborative execution of project work. This comprehensive solution integrates with other solution areas, including Financials, Supply Chain Management, Human Resources Management, Customer Relationship Management, Sales, Advanced Procurement and the Collaboration Suite to complete end-to-end business processes. Implement one or several application families - or suite - for the fastest way to achieve an information-driven enterprise. The m! anner in which projects are planned, executed upon, and controlled can vary widely from organization to organization. Oracle EPMS is equipped to address the unique challenges facing the most project-centric organizations and departments today, including: Engineering and Construction, Professional Services, Public Sector, Industrial Manufacturing, Communications, Internal IT and New Product Development.

AppsTech

Oracle's business is information-how to manage it, use it, share it, protect it. For nearly three decades, Oracle has provided the business solutions, technology platform and services that help companies get up-to-date and accurate business information at the lowest cost. The right information leads to good decisions-and good decisions lead to good business. With this motto in mind, Oracle leverages its technology platform to deliver "best for your business" oriented solutions which are scalable, flexible, open-architecture oriented and user-friendly.

Supplier Relationship Management (SRM)

Oracle SRM solution helps to reduce your spend on goods and services by enabling you to spot savings opportunities immediately, drive more and better sourcing, and enforce contracted pricing and terms. Additionally, you can streamline procurement processes, which frees your staff for high value activities, automates and controls employee buying, and reduces supplier errors, lag-time, and costs. Morevoer, it allows you to enforce policy compliance by reforming spending behaviors, eliminating expensive budget overruns, and globally monitoring compliance in real time.

Oracle Retail Solutions - Retek

Consumer expectations and demands are becoming more diverse and more personal. With the help of Oracle Retail you can keep pace with your customers, transform the way you do business, and change the economics of your retail business. Oracle creates a unified view of your information that will deliver economic value to your whole business, from in-store operations to corporate strategy to supply chain and logistical management. Oracle Retail solutions deliver the information that transforms your ability to make decisions-so you'll carry the right items all the time and train the right store staff to execute flawlessly on all your merchandising programs. We do this by providing accurate, actionable information, fully integrated between merchandising and financial systems. And we help you coordinate your people, processes, and technology to make your retail business more profitable.