World-renowned furnishing brand Selva to participate in INDEX

Selva will be among the leading exhibitors in the Italian pavilion located in Hall 7.

Carlo Moro, Managing Director of Selva Middle East, said: 'As Selva is committed to the growth and prosperity of the high-end furniture market in the region, we are extremely happy to take part in this important event. The furniture market is booming in the region, and Selva has already had its own share of major successes since establishing its presence in Dubai in March this year. The exhibition will give us an opportunity to present ourselves to a wide mix of visitors, and also provide them the most up to date information on our furniture range'.

Tanya Wakeham, Manager of Selva Middle East, added: 'Selva is committed to delivering superior quality furniture that is created in classic, contemporary and modern collections for various target groups across the Middle East. We are confident that visitors to our booth will go away with the desire to furnish their homes with a premium brand like Selva'.

Encouraged by the boom in the tourism and construction sectors, Selva is now eyeing the vast potential offered by the Middle East market through a strategic alliance it has reached with the Al Naboodah Group, one of the leading business houses in the region.

Having made its entry into the Middle East market in March by setting up Selva Middle East in Dubai, Selva is poised to further enhance its presence in the UAE and across the GCC region. It has opened a new 8,100 sq ft showroom in Dubai and plans to open stores in Abu Dhabi and Doha. Internationally, Selva sells its products through over 3,000 dealers.

The exclusive showroom in Dubai, which is located on Sheikh Zayed Road, (off the Fourth Interchange), is the first store in the world that is owned by Selva directly, and to sell directly to the end consumers, offering a vast array of timeless, beautiful furniture creations and ideas.

Ever since it was launched in 1968, Selva has consistently grown from a manufacturer of classic era furniture to a complete lifestyle brand today. Selva currently exports to over 50 countries throughout the world and has stores spread across London, Moscow, Beijing and Warsaw, epitomizing the international significance of the brand. With annual sales of approximately Euro 73 million and 220 employees, Selva's policy of expansion is running extremely successful, evidenced by the new branches in USA, England based in London and the new company Selva Project in St. Peterskirchen, Germany and the Selva Middle East.