Lufthansa links up with Madco

The announcement was made in the presence of Mr. Uwe H.W. Mueller, Vice President - South East Europe, Africa and Middle East/South Central Asia, Mr. Uwe Wriedt, General Manager - Passenger Sales & Director Gulf, Iran and Pakistan for Lufthansa along with Mr. Thomas Preinl, Senior Manager - Corporate Communications, South East Europe, Africa, Middle East and Pakistan. From Madco Advertising, the oldest and most reputed network in the region, Mr. Saad El Zein, General Manager and Regional Director was present along with Mr. Abdulhameed Halwani, PR Director.

At the occasion, Mr. Uwe H.W. Mueller commented, 'We understand the vital and strategic role that Lufthansa plays in the Middle East. Hence, it justifies our reasons to build a closer and more compatible relationship with our customers here.'

Further, he said, 'In order to achieve and maintain close ties and a long term relationship with our customers, we have appointed Madco to be our official PR consultants in the region. Madco, well - known for its extensive experience profile, has an impeccable reputation and a well - connected network, reaffirming our confidence in their capabilities and standards that they uphold.'

Speaking on the occasion, Saad El Zein said,' Our strategic spread in most of the Arab countries is a real asset in servicing our clients and supporting them with the best, media - effective PR and advertising tools that suit the local markets.' He added, ' We believe in creativity and that's what distinguishes us.'

Mr. Thomas Preinl said, 'Lufthansa focuses its attention in this market with great interest and therefore, provides its customers with effective and exciting promotional campaigns. This is what inspired us to appoint a thoroughly professional agency to cover all our activities within the region.'

Hameed Halwani further added, 'Our experienced team positions us ahead in a highly competitive scenario. We insist on high standards, efficient strategies and effective research.'