Cardholders will have access to the three Hayya! Clubs at the Springs Village, Meadows Village and Town Centre, located in The Springs and The Meadows while residents of The Lakes community will have exclusive access to Hayya! Lakes Club.
"Hayya! Clubs are a perfect complement to the master-planned community developments of Emaar," said Christo Diamandopoulos, Director of Leisure, Emaar Properties. "It provides residents with state-of-the-art health and fitness facilities. The tie-up with Mashreqbank for a co-branded credit card will make membership to the clubs doubly attractive."
The Mashreqbank Hayya! co-branded credit card offers the cardholders a host of privileges including Hayya! Club access, complimentary AAA card and Valtrans service, Wow! offers at 1,200 outlets, complimentary Dining Plus Card, 10 MashreqPoints for spends at Hayya! outlets, points redemption at the Hayya! Club, travel insurance and benefits and a gift voucher for use at the Angsana Spa at the Town Centre Meadows.
"Cardmembers have the unique opportunity to earn points ten-fold for every use of the card within the Hayya! Clubs. They can also have accident care coverage of AED 150,000 for a nominal monthly fee of AED 22," added Diamandopoulos.
New members who join before December 1, 2006 will receive 13 months of membership for the price of 12, which can also be paid in monthly installments at competitive interest rates. Existing members will also be able to renew their annual membership on a monthly installment plan.
"This is the first time that Visa International and Mashreqbank are joining hands with a community fitness club in Dubai," said Navneet Dave, Cards Business Manager of Mashreqbank. "Hayya! Clubs have modern facilities that appeal to a broader audience of fitness enthusiasts. Their popularity serves as a best fit for our credit card, which offers a number of lifestyle related benefits for cardholders. This is yet another milestone and an 'industry first' in Mashreqbank's endeavor to offer innovative and best-in-class products and services to customers."
"The Mashreqbank Hayya! Credit Card is a Visa card and can be used globally as well as locally," said Aashish Bhargava, Country Manager for Visa International in the UAE. "Consequently, the recipient has the freedom to make purchases from any of the 24 million merchants around the world that accept Visa. And, of course, it carries the qualities of safety, security, flexibility, integrity and convenience that people everywhere associate with the Visa brand."
Hayya! Club and Mashreqbank will roll out various promotions that serve as incentives for cardmembers to earn MashreqPoints that can be redeemed at Hayya! clubs.
Ideal for entire families, the Hayya! Clubs have facilities such as swimming pools, children's pool, children's play area, aerobics studio, gymnasium, squash courts, tennis courts, change room facilities, basketball court, a skate park at the Springs Village and the Angsana Spa at the Town Centre.
Emaar has unveiled several community initiatives recently for residents of its master-planned communities including Earth Watch, a recycling movement.
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Emaar's Hayya! Club launches co-branded VISA credit card with Mashreqbank PSC
- United Arab Emirates: Monday, November 06 - 2006 at 10:33
- PRESS RELEASE
Hayya! Clubs, the health and fitness brand of real estate major Emaar Properties, has joined hands with Mashreqbank to launch a co-branded Visa credit card that will also serve as a club membership card.
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About Emaar Properties PJSC:Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the three quarters ended September 30, 2006 reached AED 4.658 billion (US$1.268 billion) - a significant gain of 26 per cent over the same period in 2005 - reflecting the remarkable growth the company has gained since its inception in 1997.
With more than 14,500 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai. An ISO9001:2000 quality certified company, Emaar is marching ahead with the construction of its AED 73 billion (US$20 billion) Downtown Burj Dubai mixed-use development that encompasses Burj Dubai, the world's tallest tower when completed in 2008.
The company has joint ventures and projects across the region covering Saudi Arabia, India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon and Tunisia. In Saudi Arabia, Emaar is developing the US$26.6 billion (SR 100 billion) King Abdullah Economic City, the single largest private sector project in the Kingdom.
Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the US for AED 3.856 billion (US$1.050 billion). Emaar joined hands with The Turner Corporation, a leading international building services provider, to form a new entity, Turner International Middle East Ltd (Turner International ME) to jointly tap regional growth opportunities.
In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million).
Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.
Emaar's education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.
Emaar has diversified into related business lines to further build value for its shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
About Mashreqbank:
Mashreqbank is the largest private bank in the UAE. It is also the country's second oldest commercial bank, having originally been established as Bank of Oman in 1967 and changing its name to Mashreq - which in Arabic means both sunrise and the East - in 1993.
With 46 branches in the UAE, four in Qatar, two in India and one each in Bahrain, Egypt, Hong Kong, United Kingdom and United States of America, it is considered to be one of the fastest growing banks in the region
Mashreqbank has received numerous international awards, particularly for quality management. According to independent researchers it has more ISO certified operations than any other bank in the region "by a wide margin".
For further information, please contact:
Kelly Home / Nivine William
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Tel: (+971 4) 335 5969
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, November 06 - 2006 at 10:33 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun Nov 26 2006.
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