Speaking on the occasion, Mr. Vishesh L. Bhatia, Chief Operating Officer, Jumbo Electronics Co. Ltd. (LLC) said, "Jumbo's association with Sony, which dates back to 1974 has yielded many firsts for this region. And, this new addition to the Sony Hi-Fi range is another step towards consolidating our hold on the audio market in the UAE. As for the consumer, loads of MP3 music - downloaded from the Internet and burnt on to a CD - can now be played back on these Sony products for non stop enjoyment."
This new range, which includes five excellent Mini Hi-Fi models and three LBT series models, features MP3 playback. The top end of the Mini range now includes an independent Sub Woofer, which coupled with four speakers belt out an amazing 7000 watts PMPO of sheer listening pleasure.
Added Mr. Probir Mukherjee, AVP (Sony Division), Jumbo Electronics, "We have plans to aggressively market these new music systems. Plans include a media campaign supported by below the line activities and trade promotions. All these efforts are directed towards increasing Sony's share in this segment and achieve the kind of dominance it enjoys in the visual segment. This financial year, we have already seen a 44% increase in the sale of Sony Hi-Fi products in the UAE market. Almost all price and feature segments have been addressed this year and the introduction of MP3 playback will help Sony to dominate the category and Jumbo electronics to further consolidate its leadership position. ."
The entire Hi-Fi range is available in Jumbo showrooms and also at leading Electronics dealers across U.A.E.
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Jumbo launches new Sony Hi-Fi systems range
- United Arab Emirates: Monday, August 26 - 2002 at 16:28
- PRESS RELEASE
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Jumbo Electronics Co. Ltd. (LLC) announced the launch of the new range in Sony Video CD Hi-Fi music systems at a function organized today at Hotel Inter Continental, Dubai.
Mr. Fishesh Bhatia, Chief Operating Officer, Jumbo Electronics (right) and Sony Gulf representatives announcing the launch.
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Posted by Anne-Birte Stensgaard, News EditorMonday, August 26 - 2002 at 16:28 UAE local time (GMT+4)
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This article was updated on Wed Sep 24 2003.
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About the Jumbo Group
The Jumbo Group is an international industrial and trading conglomerate comprising 28 companies and 20,000 employees in over 25 countries around the globe. The interests of the Jumbo Group include consumer electronics and durables, tyres and tubes, brewing and distilling products, chemicals, machinery and equipment.
Global Brands
The flagship company, Jumbo Electronics Company Ltd. (LLC), an ISO 9002 company was founded in the United Arab Emirates in 1974. The U.A.E presence encompasses all the seven Emirates. The company is one of the largest distributors of Sony products in the world. It represents such renowned global brands such as Acer, Air2Web, Borderware, Brother, Casio, Cisco, Citizen Compaq, Epson, Ericsson, Electrolux, Fujitsu-Siemens, Grundig, IBM, Intershop, Lotus, Microsoft, Microsoft Great Plains, NEC, Nokia, OKI, Palm, Packard Bell, Ricoh, Rion, Siemens, Supra, 3Com, Targus, Trium and Wincor Nixdorf.
The Jumbo Group is an international industrial and trading conglomerate comprising 28 companies and 20,000 employees in over 25 countries around the globe. The interests of the Jumbo Group include consumer electronics and durables, tyres and tubes, brewing and distilling products, chemicals, machinery and equipment.
Global Brands
The flagship company, Jumbo Electronics Company Ltd. (LLC), an ISO 9002 company was founded in the United Arab Emirates in 1974. The U.A.E presence encompasses all the seven Emirates. The company is one of the largest distributors of Sony products in the world. It represents such renowned global brands such as Acer, Air2Web, Borderware, Brother, Casio, Cisco, Citizen Compaq, Epson, Ericsson, Electrolux, Fujitsu-Siemens, Grundig, IBM, Intershop, Lotus, Microsoft, Microsoft Great Plains, NEC, Nokia, OKI, Palm, Packard Bell, Ricoh, Rion, Siemens, Supra, 3Com, Targus, Trium and Wincor Nixdorf.
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