Damas unveils new signature collection from Marco Bicego

Available at Damas les Exclusives and Saks Fifth Avenue, Marco Bicego's jewellery is the result of the passionate and continuing challenge to tame the contrasting elements of emotion and precision, fantasy and technology, evolution and tradition, and transform them into items of contemporary appeal.

Marco Bicego's jewellery cultivates the ambition of the unique, unrepeatable piece but they also have the magnificent obsession of being an "everyday" luxury. Versatile and extremely personal, innovative craftsmanship and elegant designs are the hallmark of every Marco Bicego jewellery piece, giving it an unmistakable identity.

"My customer is a universal woman of style and confidence and she enjoys the luxury of travel, fine food, appreciates art, history and fine design. She has no specific age or place, but is the woman who wears creations that flatter her heart and soul, finding luxury in her everyday world and experiences," observed Marco Bicego who was in Dubai to launch his new collection.

The Marrakech assortment, distinctive twisted coils sprinkled with diamonds, are representative of the influence of Africa's rich visual heritage on Marco's signature creations. The collection is set in 18 carat gold, diamonds, and coloured semi-precious stones and designed to reflect a woman's beauty and modern spirit.

"Marco Bicego is a determined young line that has captured world-wide recognition for creating masterpieces that are a result of a unique combination of traditional Italian artisanship and new production technologies. We are proud to partner with Bicego to bring his new collection to the region, "said Tamjid Abdullah, Deputy Managing Director, Damas.

Fifty years ago, Giuseppe Bicego, father of Marco Bicego and founder of the company, began interpreting the art of the Vicenza goldsmith tradition by exploiting his creative potential and experimenting with the use of technology.

Capitalizing on the growing demand from various global markets, the Bicego family name quickly became synonymous with Vicentino gold and innovative looks. It is from this influence that Marco Bicego, heir to the family tradition, derives his passion for the art of the goldsmith.