Wella plan second tour for Virtual Makeover Studio

The Virtual Makeover Mobile Studio is a revolutionary concept that Wella has developed in order to offer consumers the ultimate in hair colour consultancy. The Wella Virtual Makeover road show, which will be paying particular attention to the recently launched new look Viva Color, will commence in the United Arab Emirates on September 18, with various units set up at venues in Dubai, Sharjah and Abu Dhabi.

In the UAE the road show on display in Dubai from September 18 - 21, moving to Sharjah from September 25 - 28, and then winding up in Abu Dhabi from October 2 - 5. The road show will then return to Dubai from October 9 - 12, with a tour in Kuwait from October 2 - 12.

With the Wella Virtual Makeover customers can choose colour with more confidence than ever before. This initiative reinforces Wella's position as the ultimate consultant when it comes to hair colouring and builds on the company's long reputation for technology and innovation.

The Wella Virtual Makeover Mobile Studio uses the power of computer technology to give colour users choice and advice, and helps those considering using colour for the first time to make the right choices and use correct techniques to achieve the look they desire.

Visitors simply have their photograph taken, then try out different hair colours and styles on screen to decide on which new look they like best. All visitors will receive a complimentary copy of the Wella Virtual Makeover on CD-ROM.