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Saturday, November 28 - 2009

Emaar launches Nuran Serviced Residences with opening of Nuran Al Majara at Dubai Marina

  • United Arab Emirates: Thursday, November 09 - 2006 at 14:59
  • PRESS RELEASE

Emaar Properties unveiled its brand of fully-serviced residences, Nuran, with the official opening of Nuran Al Majara Residences at Dubai Marina last evening.

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  • Pictured from left to right - Mr Ahmad Al Matrooshi, UAE Managing Director - Emaar Properties; Ms Esther Wai, General Manager - Nuran Serviced Residences; and Mr Christo Diamandopoulos, Director of Leisure - Emaar Properties.
    Pictured from left to right - Mr Ahmad Al Matrooshi, UAE Managing Director - Emaar Properties; Ms Esther Wai, General Manager - Nuran Serviced Residences; and Mr Christo Diamandopoulos, Director of Leisure - Emaar Properties.
Nuran Serviced Residences, a subsidiary of Emaar Hospitality Group LLC, offers fully-serviced residences defined by exceptional guest experience for transient travellers and guests on extended stays for assignments and relocation.

The brand name is derived from the Arabic word, 'Nuran', which means two lights, representing the sun and the moon. Embodied in the logo, together, they symbolise Nuran's commitment to provide a total service experience - "Night and Day, Always."

Nuran Al Majara Residences at Dubai Marina offers 90 fully-furnished residences which are fully serviced, ranging from studios to three-bedrooms. Its location offers convenient access to the Jebel Ali Free Zone, Dubai Internet City, Dubai Media City, Knowledge Village and Emirates Golf Club.

"Dubai's unique standing as a business and leisure hub has significantly enhanced the demand for fully serviced residences," said Ahmad Al Matrooshi, UAE Managing Director, Emaar Properties. "This is reflective of the global trend too with the serviced apartment sector gaining an annual growth rate of 40 per cent as against 10 per cent for the hotel sector."

"Nuran Serviced Residences will appeal to discerning clients who demand fully serviced and quality residences in desirable and strategic locations. Emaar plans to expand the Nuran Serviced Residences concept nation-wide and internationally,"


he added.

Nuran Serviced Residences offer the comforts of home away from home. All residences are fully equipped with modern household conveniences and appliances. Recreational facilities include a complete range of health and fitness facilities within the premises.

"Nuran highlights a philosophy built on "Always" marked by pre-emptive, warm and sincere service, which is unceasingly attentive and yet appropriately discreet," said Esther Wai, General Manager, Nuran Serviced Residences. "The underlying culture of the organization is an unfailing desire to please guests thus building their loyalty."
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Notes and media contacts

About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the three quarters ended September 30, 2006 reached AED 4.658 billion (US$1.268 billion) - a significant gain of 26 per cent over the same period in 2005 - reflecting the remarkable growth the company has gained since its inception in 1997.

With more than 14,500 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai. An ISO9001:2000 quality certified company, Emaar is marching ahead with the construction of its AED 73 billion (US$20 billion) Downtown Burj Dubai mixed-use development that encompasses Burj Dubai, the world's tallest tower when completed in 2008.

The company has joint ventures and projects across the region covering Saudi Arabia, India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon and Tunisia. In Saudi Arabia, Emaar is developing the US$26.6 billion (SR 100 billion) King Abdullah Economic City, the single largest private sector project in the Kingdom.

Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the US for AED 3.856 billion (US$1.050 billion). Emaar joined hands with The Turner Corporation, a leading international building services provider, to form a new entity, Turner International Middle East Ltd (Turner International ME) to jointly tap regional growth opportunities.

In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million).

Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.

Emaar's education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.

Emaar has diversified into related business lines to further build value for its shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550; Fax: (+971 4) 334 4556

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