Genius steps up channel support

The new dedicated staff members, mostly in sales and marketing, would cover all the major markets within the 35 countries in Middle East, Africa and CIS countries covered by the distribution arrangement between Kye and GCT.

"Our expansion into new territories over the past five years has meant a need to expand our sales and support force," said Milad Jabbour, MD, GCT. "The new team have a lot of experience in distribution, sales and marketing and will add value to our existing operations, people who understand their individual market needs and communicate in their own language."

Jihad Y. Youssef, who has been appointed Director of Sales & Marketing, heads the team. Youssef has a Bachelor Degree in Business Administration and more than nine years experience in Sales & Marketing. His challenge is "to build up a very strong team that can cater to the needs of the channel partners based on the increasing demand for Genius products in our area of operations".

Other members of the team include Samer El Hafi, Sales Manager, whose responsibility is to develop the distribution channel for Saudi, Libya and Yemen.

GCT is also in the process of automating all its processes by deploying a strong ERP programme throughout all its offices in the region. Nada Ghanime has been appointed IT Manager to ensure the deployment of the programme and to take the company's IT infrastructure to the next level.

"We want to add value to our relationship with our partners at both vendor and channel levels," pointed out Jabbour. "Ghanime is responsible for the implementation of the new software and to link our head office here in Dubai with logistics and our branches in Lebanon and Qatar. The new IT system will ensure that quotations, deliveries, stock availability and RMA replacements will be faster and more efficient."