CEA to sponsor and co-produce event in the United Arab Emirates

CEA will sponsor Hometech Middle East 2007 and will co-produce an International CES pavilion at the 2007 event. Hometech Middle East 2007 is scheduled for May 13-15, 2007, at the Dubai International Exhibition and Convention Center in Dubai, UAE.

"The UAE has become increasingly important to the global consumer electronics marketplace. As such, this partnership between the International CES and Hometech Middle East will further brand the event, and the entire Middle East region, as a global hot spot for consumer technology,"

said Karen Chupka, senior vice president of events and conferences, CEA. "We are excited for this unique opportunity to expand the scope of the International CES, and to better position CEA's members in the growing Middle East marketplace."

As sponsor for Hometech Middle East 2007, CEA will produce an International CES Pavilion, featuring key consumer electronics exhibitors. CEA also will produce conference sessions featuring leading consumer electronics experts and will host an international delegation to assist and educate U.S. companies and media organizations on the growing Middle East consumer technology market.

"CEA has been hugely successful in promoting and expanding the consumer technology industry through the International CES," said Christopher Hudson, exhibitions director for Epoc Messe Frankfurt. "Our partnership with CEA creates an excellent opportunity to expand the scope of the Hometech event, through the powerful name of the International CES."

Hometech Middle East 2007 will run May 13-15, 2007, at the Dubai International Exhibition and Convention Center, with the International CES/Hometech scheduled for May 2008. For more information on Hometech Middle East visit www.hometechexpo.com.

The 2007 International CES returns to Las Vegas, January 8-11, to celebrate the show's 40th anniversary. The 2007 show will feature the hottest products in consumer technology from 2,700 exhibitors, covering more than 30 product categories including the latest in wireless, digital imaging, mobile electronics, home networking and more.

For more news on the 2007 International CES including the latest TechZones, conference sessions, keynote addresses and registration information, visit www.CESweb.org, the interactive source for all International CES information.