The multi-coloured dual language, English/Arabic signs, measuring 22 metres by 11 metres overlook Defence Roundabout, on Dubai's busy Sheikh Zayed Road from a height of 17 floors (52 metres) above the ground.
Similar to those in New York's Time Square or London's Oxford Circus, the multi-point flashing signs, which face in opposite directions, were manufactured in sections by Emirates Neon before being fully tested and assembled on site over night following approval by Dubai Municipality.
"Mega-neon signs are still popular with clients because they are less costly to make, in comparison with electronic media, but and are also 25% more energy efficient," said Rehan Merchant, Executive Director, Emirates Neon.
"Not many UAE-based outdoor advertising companies have the capacity to build such big signs and none have the capability to install them overnight. As a result we are seeing increased interest from leading multinational and blue chip companies impressed by the impact of the signs."
The signs use argon gas mixed with mercury and have multiple layers of neon tubing, each powered in a timed sequence, to produce its effects and to switch between English and Arabic.
"Emirates Neon provided LG with an opportunity to use one of best and most well known neon sites in Dubai. The neon sign at Defence Roundabout will give LG terrific brand exposure to the thousands of people who pass along Sheikh Zayed road every month," said Mr P. C. Choi, Managing Director, LG Electronics, Gulf FZE.
"From contract negotiations right through to installation, Emirates Neon understood our aims completely and delivered first class service throughout."
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Emirates Neon installs GCC's largest neon signs for LG Electronics
- United Arab Emirates: Tuesday, September 03 - 2002 at 10:55
- PRESS RELEASE
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Emirates Neon, the UAE's signage and outdoor advertising market pace setter, has completed the installation of the GCC's largest neon signs for global and regional digital leader LG Electronics.
The multi-coloured dual language, English/Arabic signs.
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Posted by Anne-Birte Stensgaard, News EditorTuesday, September 03 - 2002 at 10:55 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sat Sep 30 2006.
Notes and Media Contacts »
Emirates Neon has been in the signage and outdoor advertising since 1976. It employs 310 people at its UAE headquarters. Among the company's UAE clients are Dubai Municipality, Dubai Civil Aviation, the Dubai Shopping Festival, Jebel Ali Free Zone, major hotels, shopping centres and blue-chip multi national companies.
For further information: Malcolm Ward, MCS/Action,
PO Box 20970, Dubai, United Arab Emirates.
Tel +9714 3452126; Fax +9714 3460926.
The concept behind neon signs was first conceived in 1675, when the French astronomer Jean Picard observed a feint glow in a mercury barometer tube but the cause of the light was not known at the time.
When the principles of electricity were discovered, a German glassblower Heinrich Gessler invented the Gessler tube that glowed when electricity was applied to a gas in the tube.
But it wasn't until 1902 that the first neon lamp was manufactured by French engineer, chemist and inventor Georges Claude. He displayed the first neon lamp to the public in Paris, France, on December 11, 1910. The first neon signs appeared in the United States in 1923.
As well as being cost-effective and a spectacular advertising media, neon signs can last many years if properly maintained. The first sign installed by Emirates Neon 26 years ago in Mina Bazaar is still in perfect working order.
For further information: Malcolm Ward, MCS/Action,
PO Box 20970, Dubai, United Arab Emirates.
Tel +9714 3452126; Fax +9714 3460926.
The concept behind neon signs was first conceived in 1675, when the French astronomer Jean Picard observed a feint glow in a mercury barometer tube but the cause of the light was not known at the time.
When the principles of electricity were discovered, a German glassblower Heinrich Gessler invented the Gessler tube that glowed when electricity was applied to a gas in the tube.
But it wasn't until 1902 that the first neon lamp was manufactured by French engineer, chemist and inventor Georges Claude. He displayed the first neon lamp to the public in Paris, France, on December 11, 1910. The first neon signs appeared in the United States in 1923.
As well as being cost-effective and a spectacular advertising media, neon signs can last many years if properly maintained. The first sign installed by Emirates Neon 26 years ago in Mina Bazaar is still in perfect working order.
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