Vinesh Nair to head sales for People Group

In a release issued this week, it was stated that Mr.Nair who currently is in-charge of growing the Shaadi.com and other popular brands of People Group such as Fropper.com, Shaaditimes.com and Astrolife.com in emerging markets, will handle the additional portfolio of online advertising sales for the Group.

Shaadi.com has become a household name in these new markets and the Middle East has especially been a huge success story for the group.

"The online advertising market across the globe is very buoyant and we expect to be able to leverage our strengths and resources to fully capitalize on this opportunity. We will aim to provide our clients with intrinsically built advertising solutions that work well with our brands. We have already formulated a strategy to bring together the strengths of all our brands to aid advertisers and agencies alike and we hope to see the results of our efforts in the weeks to come," he said after taking over.

People Group gained worldwide popularity through its matrimonial service, Shaadi.com that provides a platform for people of South Asian origin to come together to find a life partner. With offices in USA, UK, India and UAE and in excess of 7 million registered users, Shaadi.com is the largest matrimonial service in the world. Further, Shaadi.com has over 750,000 documented success stories from all parts of the globe.

"The Middle East has been a phenomenal success for us since we started to customize our service to suit the expatriate South Asians in the Gulf. Our member base has grown substantially and we plan to further strengthen our presence across other countries in the GCC" said Vinesh about the growth of Shaadi.com in the region. "We have in place certain key partnerships that will facilitate the sign-up process on to Shaadi.com from these countries making it easier for customers to find a life partner sooner than ever before," he added.

Vinesh Nair has been instrumental in setting up offices for the People Group in Dubai, Australia, New Zealand and in Singapore. He spent over four years at Sify.com, one of leading Indian Internet companies as Head of Strategy & Support before moving to People Group in March 2005. In all, Vinesh Nair has over 14 years of experience in advertising and marketing and bit the online bug as early as 2000.