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Wednesday, December 2 - 2009

Al Tayer Motors presents an impressive line up at the 8th International Automobile Show in Sharjah

  • United Arab Emirates: Tuesday, November 14 - 2006 at 08:47
  • PRESS RELEASE

Al Tayer Motors, UAE's leading dealer in American and European automobiles presented one of the largest and most impressive line up of luxury sedans, sports cars, 4X4's and small segment vehicles at the 8th International Automobile Show at Sharjah being held at the Sharjah Convention Centre.

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  • Some of the cars at the exhibition.
    Some of the cars at the exhibition.
Al Tayer Motors exhibited a total of 18 vehicles across various brands. Models from Ford, Lincoln, Mercury, Jaguar and Land Rover provided a vibrant mix of stunning ergonomic designs, luxurious interiors, state-of-art automotive technology, high structural rigidity, stable handling and the highest levels of safety characteristics.

Speaking at the occasion, Mr. Ashok Khanna, General Manager, Al Tayer Motors said

"The 8th International Automobile Show at Sharjah provides us with the unique platform to present a wide range of automotive choices for every aspiration across leading brands. In addition to the eagerly awaited new models, we are also displaying exciting cars which are powerful and technologically advanced".


Ashok Khanna also added, "Apart from technical excellence, the models offer exceptional functionality combined with supreme driving pleasure. Key elements including weight optimisation, construction design, engine enhancements and robust safety features draw attention to the ease of driving with totally reliable responses. This Auto Show also gives us the important opportunity to enhance fleet business and customer relationships. On behalf of Al Tayer Motors my heartiest congratulations to the organisers of the 8th International Automobile Show and a very warm welcome to the visitors."

In terms of sheer variety, Jaguar exhibited the stylish XK, the superb S Type Sport, the thrilling X Type and Jaguar's flagship model - the XJ. Ford displayed the distinctive Focus, the aerodynamic Mondeo, the surprisingly roomy Escape, the safe and comfortable new Explorer, the pure American muscle of the Mustang and the newly designed Expedition. Bolder and more impressive; the new Expedition signals big improvements in capability, functionality and toughness with new levels of interior refinement, flexibility and quietness. Lincoln displayed the company's flagship sedan - the Town Car. Mercury exhibited the newly re-designed Mountaineer. Land Rover presented the luxurious Range Rover Vogue, the ultimate luxury sport-utility Range Rover HSE, the powerful on-road and off-road performer LR 3 and the new 'sports tourer' Range Rover Sport in two variants the HST and the HSE.

With one of the largest range of automotive choices, Al Tayer Motors reiterates its commitment of providing a car to suit every desire, combined with personalised service, thus taking customer ownership experience to new heights.
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The impressive line up of cars included:

FORD FOCUS

After seven years and over 4 million sales worldwide, the new Focus sets out to deliver more: maturing in terms of involving and entertaining its driver while providing improvements in terms of quality, craftsmanship, packaging and refinement.

Featuring a distinctive silhouette emphasized by the windscreen angle and by the fast, sporty rear end design, the new Focus extends its strength to encompass the entire driving experience.

FORD MONDEO

Along with exterior and interior changes across the Mondeo range, improvements have been made to enhance driving quality. Key changes include enhancements to an already excellent brake performance. Improved brake feel provides a more responsive, solid feedback when applying the brakes.

The Mondeo incorporates a highly refined chassis, a scientific approach to eliminating unwanted noise and vibration, careful ergonomic study of the interior architecture and an exterior shaped with aerodynamic discipline.

FORD ESCAPE

Known among enthusiasts for its hallmark driving dynamics on pavement, the automatic Intelligent 4WD System provides excellent traction and stability with a smooth, fuel-efficient operation, even in slippery conditions. The computer-controlled system operates so seamlessly that its engagement is barely noticeable to most drivers.

Surprisingly roomy for a compact SUV, It is the segment leader delivering the right package at the right price.

FORD EXPLORER

The Explorer is ideal for customers looking for a SUV that's tough yet remarkably refined and versatile. The key strength for Explorer in the mid-size category has been its value for money with an array of standard features that focus on safety, comfort, performance, durability and reliability.

All new exterior and interior, improved fuel economy, lowest NVH levels and unmatched safety features are just some of the highlights of the Explorer.

NEW FORD EXPEDITION

The Expedition's new design, inspired by the best-selling Ford F-Series truck, signals big improvements in capability, functionality and toughness. And new levels of interior refinement, flexibility and quietness change the game in Expedition's favour among discriminating full-size SUV customers. For those who want even more cargo-carrying capability, Ford has extended its Expedition line up with the 2007 Expedition EL. With a lengthened wheel base, the Expedition EL adds that extra cargo capacity without compromising driving dynamics.

FORD MUSTANG

Mustang is pure American muscle. The signature long hood and short rear deck capitalize on 40 years of history, as do classic design cues that have defined Mustangs since the 1960s.

Modern touches mix with Mustang history and heritage, Muscular engines infuse Mustang with tyre-smoking performance and the latest technological advancements ensure that the Mustang stands tall in the industry.

LINCOLN TOWN CAR

The Town Car has long been Lincoln's flagship sedan that today boasts extremely high customer satisfaction and is the brand's highest volume model.

It continues its tradition as the ultimate in luxurious ride, space and comfort with its defining qualities that include room, ride, comfort and impressive driving dynamics. It symbolizes full-size luxury at a level that will exceed customer's expectations.

MERCURY MOUNTAINEER

Mountaineer sports a refined front-end design that accentuates the signature Mercury waterfall grille and imbues it with an air of sophistication. The front fascia and rectangular fog lamps are a subtle evolution of Mercury's design direction.

A significant amount of engineering work went into designing the new Mountaineer's industry- and segment-first safety systems and luxury features.

JAGUAR XK

The all-new Jaguar XK marks an exciting new era for Jaguar in terms of both design and engineering, and reinforces the marque's reputation for building ground-breaking cars that are as rewarding to drive as they are gorgeous to look at.

The stunning modern exterior features the classic Jaguar oval air intake and power bulge on bonnet. An all-aluminium construction gives best-in-class torsional rigidity for Coupe and Convertible and the lightweight body structure means better performance, handling, safety and economy.

JAGUAR S TYPE WITH BODY KIT

Inspiring to look at with its dramatic, flowing lines, and thrilling to drive with superb power, the S-Type is a truly contemporary performance car. With advanced technology that is totally relevant and seamlessly integrated into the luxurious interior, the Jaguar S-Type is as good as it looks. Making the car even more beautiful, the S-Type is offered with a body kit upgrade.

JAGUAR X TYPE

Cutting-edge technology keeps the X-Type miles ahead, while engineering without compromise focuses on protecting occupants, with the very latest safety features.

Equipped to thrill, the interior of the X-Type is pure luxury, with tailored upholstery, electronic seat adjustment, perforated sport steering wheel, and a state-of-the-art sound system that make the car a pure driving pleasure.

JAGUAR XJ

Jaguar's flagship XJ model is the epitome of style, luxury, comfort and craftsmanship that is synonymous with Jaguar and also delivers unmatched performance and 21st century engineering.

Elegant, sensuous and sophisticated - its shape is instantly recognisable as a true design icon. With an aluminium body structure that makes the car 40 per cent lighter and 60 per cent stiffer improving performance, fuel economy, crash safety, vehicle dynamics, lower emissions and recyclability.

RANGE ROVER VOGUE

The Range Rover for 2006 is the most refined, most luxurious and most powerful Range Rover ever. Two new petrol engines are complemented by fresh exterior design details, a quieter interior and a profusion of new technology.

The Range Rover has always been the world's most complete luxury SUV. With this new, even more refined flagship for the company, the best luxury SUV in the world is now even better.

RANGE ROVER HSE

The Range Rover gets new engines and transmissions, improving on what remain the ultimate luxury sport-utility.

Offering the trademark Range Rover capability combined with a beautiful cabin and the latest in safety features. Driving it makes one feel good. It is smooth and poised on the road and makes its occupants feel classy and sophisticated. Providing exceptional performance combined with safety, the Safety equipment on the HSE is comprehensive.

LR3

Land Rover LR3 broadens its line-up in 2006 with the addition of a V6 engine, giving consumers a greater level of trim choices for the award winning SUV. Since its introduction LR3's powerful on-road performance, unparalleled off-road standards, and state-of-the-art technologies have set a new industry standard.
In addition to the existing 4.4-liter 300 bhp V8 engine, LR3 offers the new 4.0-liter 216 bhp V6 engine equipped with a long list of four-wheel drive technologies.

RANGE ROVER SPORT

Designed to complement the renowned Range Rover - which continues as the company's flagship - the Range Rover Sport is a completely new vehicle, a more compact, more agile and more performance-oriented SUV.

It combines invigorating dynamic ability with outstanding comfort and refinement. Land Rover calls it a 'sports tourer'. This reflects its ability effortlessly to cover long journeys quickly and comfortably, and yet also to deliver sharp handling and exhilarating performance. Its on-road prowess is complemented by class-leading off-road capability.

About Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Mercury, Land Rover, Jaguar, Ferrari, Maserati and DAF Trucks across the UAE. It also represents Rover vehicles in Dubai and the Northern Emirates.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi and Ras Al Khaimah, the dedicated team of more than 850 professionals are committed to take customer delight to higher levels.

In Abu Dhabi, Land Rover, Jaguar, Ford, Mercury and Lincoln are represented by Al Tayer Motors through its subsidiary, Premier Motors

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