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Almasa IT Distribution to set up in-country operations in the Kingdom of Saudi Arabia and Egypt
- United Arab Emirates: Thursday, November 16 - 2006 at 11:37
- PRESS RELEASE
Almasa IT Distribution today announced that the company will further extend its geographical coverage and establish in-country operations in the Kingdom of Saudi Arabia and Egypt.
The company has appointed Abdul Rahman Safadi effectively December 1, 2006 as Regional Director to implement Almasa's ambitious expansion plans in the region.
Safadi will work closely together with the Senior Management Team of the Dubai based Headquarter and will be the driving force in setting up in-country operations in both countries, including the formation of the subsidiaries, staffing, budget planning, credit control, logistics and service. Prior to his appointment Safadi served as Sales Director of Almasa IT Distribution for more than ten years and enjoys an excellent reputation with resellers and channel partners in the region.
Frank Sheu, CEO of Almasa IT Distribution, commented on the expansion plans:
"We have carefully analysed the markets of the Kingdom of Saudi Arabia and Egypt from a distribution perspective over the last couple of month and are convinced that these emerging markets offer a great opportunity for our company to extend both its business operations and geographical coverage. We will undertake major investments in local staff and onsite warehousing facilities over the next month in recognition of the markets' potential. We are not only talking about extending our geographical coverage and enhancing customer value, but we will clearly deliver and meet this objective. Both the Saudi Arabian and Egyptian customers will benefit from our expansion in various aspects: Almasa IT Distribution is one of the leading IT distributors in the region and this goes along with strong warehousing capabilities and credit facilities as well as unrivalled knowledge of the channel."
Due to Abdul Rahman Safadi's new role and responsibilities, Manoj Panchal will gradually take over the role as Sales Director for the
UAE sales operations. Panchal joined Almasa IT Distribution in November 2006 and has over twelve years experience in Sales & Marketing in the United Arab Emirates and the Middle East region. Prior to joining Almasa IT Distribution Panchal worked with IT Solutions Providers such as Alpha Data, leading Regional Distributors such as TechData and Mindware as well as vendors.
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Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, November 16 - 2006 at 11:37 UAE local time (GMT+4)
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without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 30 2007.
About Almasa IT Distribution:
Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world's leading vendors such as Avaya, AMD, Asus, ASRock, ATI, Blue Coat Systems, D-Link, Extreme Networks, GFI, Hitachi, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Maxtor, Molex, nVidia, Proview, Samsung, Sonic Wall, Symantec, U.S. Robotics, Veritech, ViewSonic and many more.
The product portfolio includes computer parts, storage devices, CPU's, memory, multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products.
Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers high quality technical support coupled with expert Logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
In addition to Almasa IT Distribution's core business (volume distribution), the "value sales" business was established in 2002. The "value sales" business provides service par-excellence for value added services in the region for Infrastructure, Information Assurance and Communication Solutions to the channel partners (Corporate resellers / system integrators) in order to strengthen their solutions and service offerings to their respective customers (end-users). This enables channel partners to move up in the value chain without making substantial investment in technology and manpower. We also provide the principles to reach the market along with world-class technical support with availability of certified engineers locally - to have a more satisfied channel and customer (end-user).
Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.
Almasa IT Distribution is a member company of Almasa Holdings. The group has four group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions and Performance Systems. Almasa Holdings employs over 275 people with some 40 different nationalities across its four member-companies. It operates in more than 20 countries, including the Middle East and North Africa. The group has offices in five countries, with the biggest being its headquarters in Dubai, UAE.
For more information please contact:
Almasa IT Distribution
Simone Viethen
Manager - Marketing Communications Department
Tel.: +971 4 3063 138
Fax: +971 4 3063 111
Mob: +971 50 6401924
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