Almasa IT Distribution to set up in-country operations in the Kingdom of Saudi Arabia and Egypt

Notes and media contacts

About Almasa IT Distribution:

Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world's leading vendors such as Avaya, AMD, Asus, ASRock, ATI, Blue Coat Systems, D-Link, Extreme Networks, GFI, Hitachi, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Maxtor, Molex, nVidia, Proview, Samsung, Sonic Wall, Symantec, U.S. Robotics, Veritech, ViewSonic and many more.

The product portfolio includes computer parts, storage devices, CPU's, memory, multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products.

Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers high quality technical support coupled with expert Logistics to fulfil the differing requirements of the market and demands for quick product turnaround.

In addition to Almasa IT Distribution's core business (volume distribution), the "value sales" business was established in 2002. The "value sales" business provides service par-excellence for value added services in the region for Infrastructure, Information Assurance and Communication Solutions to the channel partners (Corporate resellers / system integrators) in order to strengthen their solutions and service offerings to their respective customers (end-users). This enables channel partners to move up in the value chain without making substantial investment in technology and manpower. We also provide the principles to reach the market along with world-class technical support with availability of certified engineers locally - to have a more satisfied channel and customer (end-user).

Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.

Almasa IT Distribution is a member company of Almasa Holdings. The group has four group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions and Performance Systems. Almasa Holdings employs over 275 people with some 40 different nationalities across its four member-companies. It operates in more than 20 countries, including the Middle East and North Africa. The group has offices in five countries, with the biggest being its headquarters in Dubai, UAE.

For more information please contact:

Almasa IT Distribution
Simone Viethen
Manager - Marketing Communications Department
Tel.: +971 4 3063 138
Fax: +971 4 3063 111
Mob: +971 50 6401924