Universal Concepts launches Quad-Band PDA mobile at GITEX

The top of the range P525 mobile offers a 2MB pixel digital camera with auto focus and flash, 416 MHz CPU, business card reader and 3D games. The stylish slim line ASUS phone also comes with a pre-installed IMAGiNET Arabiser Star Package, including Arabic/English dictionary and pre-programmed prayer timings. The mobile is also security file protected.

Universal Concepts is launching the high tech mobile with a special introductory bundle offer, including the ASUS P525, Bluetooth headset and 1GB mini SD card for only AED 2,349 - exclusive to visitors to GITEX Shopper and associated retailers.

"Universal Concepts is thrilled to be introducing such an innovative product to the UAE market and we are certain that the latest ASUS mobile phones will prove a popular choice with visitors to this year's GITEX Shopper,"

said Abhishek Bose, general manager, Universal Concepts.

The ASUS P525 quad-band PDA phone incorporates Push E-mail, Wi-Fi support and built-in numeric keypad to deliver a complete mobile business solution. Users can now stay connected no matter where they are.

Business Anywhere is the design concept behind the P525. As enterprises continue to globalise, business professionals should no longer be confined by their office desks or even wireless hotspots.

"Very soon ASUS will control a substantial share of the PDA Mobile market, and we are particularly excited about future product developments from the company," said Bose.

"ASUS is a technology-oriented company blessed with one of the world's top R&D teams. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio and in Universal Concepts we believe we have found the perfect retail partner to penetrate the UAE market," said George Su, account manager MEA sales, ASUS.

"To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. Our partnership with Universal Concepts will enable us to make sure that our products reach the UAE market at the right time, and are supported by the right sales support," added Ahmed K Alzamgan, UAE channel manager, ASUS.

"Working alongside Universal Concepts and ASUS, Sharaf DG looks forward to yet another successful GITEX participation, and we are particularly excited to be bringing such an innovative product as the P525 to market at this prestigious exhibition," said Nilesh Khalkho, head of merchandising and vendor relations, Sharaf DG.

Supporting Microsoft Windows Mobile 5.0 operating system, the ASUS PDA phone supports office applications, including Excel and PowerPoint Viewer, permitting completion of everyday tasks even on the road.

With both Wi-Fi and GPRS support built in, the P525 provides wireless online connection for research and instant messaging even when wireless hotspots are not available. Skype-in and Skype-out functions further reduce costs on long distance phone calls. Combined with Bluetooth wireless technology for quick file sharing without the tangling cables, the P525 delivers true mobile office.

Universal Concepts and Sharaf DG can be found at Computer Shopper East, Stand ED4.