SonicWALL expands Middle East business

The announcement comes as the company initiates its expansion plans in the region by moving its regional head quarters to the Dubai Airport Free Zone.

The announcement was made during SonicWALL's participation at GITEX Dubai 2006 where the company showcased its latest offerings focusing on the TZ-190 appliance and SSL VPN technologies.

"SonicWALL recognizes the value of the Middle East market, which has one of the highest technology adoption rates in the world. Our strategy is to continue with our efforts to build a team of seasoned professionals familiar with this region dedicated to developing and supporting our valued channel partners and thereby increasing our market share,"

said Shahnawaz Sheikh, Regional Sales Manager, MENA at SonicWALL. "Over the next 14 months, we expect to see more business coming in from the Kingdom of Saudi Arabia where we are bolstering our resources and in Egypt where we are working on building a string channel."

SonicWALL has been expanding and strengthening its distribution and channel network across the Middle East and Africa (MENA) region by appointing Redington Gulf as the distributor of its entire range of products and Almasa IT Distribution to cover the distribution of SonicWALL's E-mail Security and Content Security Management solutions.

SonicWALL had established a representative office in May 2004, located in the Dubai Internet City (DIC), and responsible for managing SonicWALL's operations, sales and marketing activities in the Middle East region, which includes the countries of the Gulf Cooperation Council (GCC), Jordan and Lebanon in the Levant, Egypt in North Africa, Turkey, India and Pakistan.