Damas launches 'Camelia' collection by Fope

VIP's including members of the media attended the gala event.

In the language of flowers, Camelia means perfect beauty and superiority not shown off and these very elements have been woven into the designs of this collection. Particular attention to detail and an innovative workmanship give the jewellery pieces a balanced mix of modern design and allusions to the classic liberated style.

In the midst of this beautiful collection, the programme started with a short welcome message from the presenter, who thanked the guests for joining her for the beautiful evening.

The guest of honour, Ms. Giulia Cazzola, Corporate Marketing Director of Fope graced the event with her presence. She also represents the fourth generation of the Cazzola family and spoke fondly of the beautiful collection.

"This collection is very different from the previous collections in terms of design and use of precious stones. We've taken cues from the current fashion trends and have created this collection to suit the taste of the modern woman," she said.

"Our association with Fope has been a long one and we hope to give our customers the latest and the best. It's been a pleasure to have Ms. Giulia with us and I'm very happy and feel honoured that Fope has trusted us all through these years. We hope to live up to their expectations in the future as well," expressed Mr. Tamjid Abdullah, Deputy Managing Director of Damas.

Having established itself as a popular brand in the UAE, Fope is best known for its extraordinary designs and excellent craftsmanship. The exquisite designs by the company are glamorous, exclusive, immediately recognizable yet always diverse and exciting and the Camelia collection takes this tradition forward. Based on floral motifs, this collection is absolutely ethereal. In the language of flowers, Camelia means perfect beauty and superiority not shown off. These are the distinguishing elements of the new collection proposed by Fope.

The finishing is 100 per cent flawless, which makes Camelia one of the most important collections of Fope. Particular attention is given to detail and an innovative workmanship gives a balanced mix of modern design and allusions to the classic liberated style. It is a perfect example when creativity turns into luxury and becomes interwoven with nature.

The designs of the collection denote the surprise of spring bloom, expanding shapes opening out, like petals and small climbing roots. The craftsmanship is so good that the rustling of leaves and dew drops seem real. Clusters of small leaves, Tahitian pearls, placed in contrast like twigs ending with spheres of diamonds are just gorgeous.

The collection comprises of soft necklaces, pendants, precious parures, original "necktie" solutions, in white, rose and yellow gold even mixed together. Rigid and soft bracelets, with natural weavings, floral earrings and rings with charms evoking buds are the highlights.

Just as in the prestigious Corollas, the jewels of the Camelia Collection blossom in unique and inimitable embroideries, which make the pieces so unique. This latest collection from Fope is available at select Damas Les Exclusives boutiques in the UAE & Qatar.