Canon HV10: the world's smallest HDV1080i camcorder now available in Middle East

Notes and media contacts

About Canon Middle East

Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Bubble Jet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

Canon Contact:
Ruta Bublyte
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915079
Fax: + 971 4 3916715

Agency Contact:
Linsey Worgan
G2 Dubai
Tel: (9714) 331 0331

Additional Information
Bundled software and CANON iMAGE GATEWAY
The HV10 is supplied with Canon's ZoomBrowser EX (Windows) and ImageBrowser (Macintosh) applications for still image management.
Camcorder ownership also entitles the purchaser to register for 100MB storage space on the CANON iMAGE GATEWAY, an online gallery where images and movies can be stored in albums and shared to selected friends and family .

Technologies Explained
Canon HD CMOS sensor
The superior quality of Canon CMOS for still pictures is acknowledged within the photographic industry. It is central to the successful Canon EOS D-SLR range.
Canon's continuing commitment to in-house R&D now yields an important breakthrough: a 2.96 Megapixel CMOS sensor for HD video applications. CMOS sensors make multi-channel reading of the pixels possible, resulting in faster readout of High Definition data (1920x1080 pixels). Using a regular RGB primary colour filter, the video images are characterised by excellent colour and high resolution.
As a benefit of CMOS production processes, it is possible to integrate other circuitry onto the image chip itself. The Canon HD CMOS image sensor incorporates on-chip noise reduction and pixel amplification. CMOS also consumes less power then CCD sensors, generating less heat and noise, and extending battery life. Additionally, unlike CCD devices, CMOS sensors do not suffer from vertical smearing, caused by single pixel overflow, that can be seen when bright points of light are in the frame.
Instant AF
The HV10 incorporates Canon's latest video technology innovation for HD - Instant AF. With higher resolution movies and stills it is necessary to have a much more accurate auto focus system. However, conventional TV AF systems are slow to react to large changes in subject distance and can often be confused by high frequency background patterns. Canon's Instant AF uses the combination of high-speed External AF sensors, to quickly detect the range of the subject, and an accurate TV AF sensor, for super fine focusing.
Super Range Optical Image Stabilizer
Canon's Super Range Optical Image Stabilizer employs new methods of camera shake detection - in combination with lens gyros - to better drive the lens shift Image Stabilizer. Conventional image stabiliser systems can detect medium and high frequency vibration, yet the Super Range Optical Image Stabilizer can also detect low frequency movements, such as slow body movements associated with breathing. These are outside of the range of regular OIS systems, yet HD resolution requires that they be eliminated.
DIGIC DV II
DIGIC DV II is a digital signal processor that is unique to Canon camcorders. First employed on the flagship XL H1 professional HD camcorder, it is optimised for the increased data rate and requirements of HD. (High speed processing of 1080i data requires about 4.5x more capacity than SD video.) DIGIC DV II also features a specially optimised noise reduction system for low noise images with excellent colour reproduction and wide tonal range.
As a core Canon technology, DIGIC DV II also provides dual path processing of separate video and photo signals in a single camcorder. Video and still images have different colour requirements: by processing the signals differently, each can be maximised for output. The result is rich and vibrant colours that are faithful to the original shooting subject, whether seen on a television screen or printed out as a photograph.