Oryx initiates Magazine Advertising Awareness Programme (MAAP)

MAAP will assist marketers with research papers and studies which would help them take an informed decision on their marketing mix. Advertisers can be guided with international studies and learn from the best practices developed.

On this initiative Mr. Ravi Raman, Senior Business Manager of Oryx said "The media habits in the region are changing, consumers are maturing and audiences are getting splintered. The old age formula of two or three mainline mediums covering the whole target audience is history. There is a need to refocus on the media mix. MAAP will assist marketers on using magazines more effectively."

"A magazine reader is evolved and more engaged with the medium. It is not just a habit or a daily routine but a conscious decision. Multiple studies have demonstrated that allocating a larger budget to magazines improves the media mix and marketing results. Also, we have several case studies on the most effective usage of magazines, be it via size, innovation or design."

"The initial response has been excellent, several clients have asked for these studies and we have been invited by them to conduct workshops and seminars. We would be soon launching an awareness campaign too. As brand leaders, we are obliged to enhance the magazine segment which no doubt will aid us in the long run" said Raman.