Real Media - Zee Network and Zee Arabiya to be the official TV channels for the Media and Marketing Show, Dubai, 2006

The event, to be held at the Dubai International Exhibition Centre, Halls 1-3, is highly prized by all the key players who currently shape the media and marketing landscape in the Middle East and across the globe.

Yogesh Radhakrishnan, Managing Director and CEO of Real Media-Zee Network, said:

"With the advent of new media technologies, media and marketing are becoming increasingly inter-related. Media has become a major driving force behind marketing initiatives for a broad spectrum of products and services. Dubai is a particularly good venue for the show, as it is seen as the hub for the tremendous economic boom taking place in the Middle East. It's a market which is innovative and open to yet more innovative and cutting-edge ideas. Media has a great role to play in all this. And, we at Real Media-Zee Network, are thrilled to be a partner as the official TV channel for the Media and Marketing Show".

Many analysts think that the Media and Marketing Show is highly pertinent and timely as the media industry in the region is at an all time high and continues to grow at a phenomenal rate.

As a result, the event is attracting the region's most influential Managing Directors, CEO's, Media Planners, Buyers, and Agencies from FMCGs, corporate, banking, finance, property, retail, travel, leisure, entertainment, hospitality and government sectors.

The show will be a perfect opportunity to present and demonstrate products and services to high quality regional and international buyers; network with existing and new clients; support or source local partners; launch new products; generate powerful leads; and promote or expand businesses.

The show is designed to focus on eight key areas of media and marketing: Advertising, Broadcasting, Entertainment, Events, Marketing, New Media, Outdoor Advertising, and Publishing.

Manoj Mathew, Vice President - Marketing & Corporate Communications of Real Media-Zee Network said, "As the region's first youth television channel, Zee Arabiya is at the cutting-edge of creative marketing. We are thrilled to be partners for this show, which is expected to be even bigger than the one in 2005, with 100% more space, more diverse range of categories and international representation from countries across Europe, US, Asia and Africa".

He added, "Real Media-Zee Network is showing its commitment to this region by investing both in infrastructure and human resources. Acquiring 50% of Dubai-based Ten Sports is a step in this direction and consolidates our position even further".

Real Media-Zee Network and Zee Arabiya will have a booth and lounge at the venue on all three days of the show.