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Wednesday, November 11 - 2009

Royal Jet flies high with TBWA\RAAD

  • United Arab Emirates: Monday, November 20 - 2006 at 09:28
  • PRESS RELEASE

Royal Jet, the UAE based luxury air charter services company, has announced the appointment of TBWA\RAAD as its advertising agency following an extensive review which involved 7 of the leading regional agencies and a pitch in which 4 short listed agencies were invited.

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  • Mr Ramzi Raad and Mr. Ammar Balkar.
    Mr Ramzi Raad and Mr. Ammar Balkar.
Royal Jet's fleet of luxury executive jets has surged in number and its services have expanded beyond chartering flights to aircraft management, FBO services, as well as its well established Medevac department, Royal Med, the first licensed commercial air ambulance.

"This made our need for a dynamic global communications partner a pressing priority. We are very happy that our search led to TBWA\ as they are known to be the agency of the Challenging Brands and "Royal Jet" is currently challenging the world famous, long established, executive flight service companies, on the international arena"


said Mr. Ammar Balkar, Vice President Sales & Marketing at Royal Jet.

"Alongside our fresh new fleet of luxury aircrafts, Royal Jet is also the first licensed commercial air ambulance in the UAE, something that very few companies around the world can claim" continued Balkar.

Srini Vasan General Manager of TBWA\RAAD\ABU DHABI said: "We eagerly welcome Royal Jet to our young agency. Royal Jet marks the second global client for TBWA\RAAD, and we are all committed to working hand in hand with Royal Jet to help it soar to new heights".
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Notes and media contacts

About Royal Jet:

Launched in May 2003, wholly-owned by the UAE government and headquartered in Abu Dhabi, the capital of the United Arab Emirates, Royal Jet is an international luxury executive flight services company. Royal Jet serves the needs of VIP customers wishing to charter luxurious aircraft for private business, leisure or official governmental flights.

Royal Jet flights meet the demands of VVIP/VIP clients, businessmen and families who require privacy and services of the highest standard. Royal Jet flies clients to their chosen destinations, at their preferred time and on their preferred schedule. In-flight food is prepared in accordance with clients' requests. Royal Jet aircraft can be reconfigured to suit clients' needs within two and a half hours of confirming availability. The aircraft will then be ready for take-off to the client's selected destination.

Royal Jet also operates Royal Med, its air ambulance division, which operates with state-of-the-art medical equipment and its own, full-time Aero Medical team of highly qualified physicians and nurses. Royal Jet also offers consultancy services through its aircraft management and acquisition division for private jet owners. Another division is the Royal Jet Fixed Base Operations/VIP terminal where a full range of maintenance, ground handling and crew and catering services are provided for all executive flights arriving or departing Abu Dhabi International Airport.

Royal Jet is a founder member of the recently-formed Middle East Business Aviation Association (MEBAA), set up to promote the interests of the regional industry. The Association evolved from the inaugural Middle East Business Aviation (MEBA) conference held in 2005, which was hosted by Royal Jet and staged with the patronage of its Chairman, His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan, the UAE's Minister for Public Works and Housing.

Royal Jet is also a member of the NBAA, MEBAA, AVITAT, MedLink (a service of MedAir Inc.) and the Flight Safety Foundation.

For more information contact:

Royal Jet - Marketing Department
Tel: 02 5757000

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