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Aftron strengthens its presence during GITEX Shopper
- United Arab Emirates: Monday, November 20 - 2006 at 11:18
- PRESS RELEASE
Aftron, the electronics brand owned by the Al-Futtaim Group, UAE's leading business conglomerate, has enhanced its range of electronic goods during the GITEX Shopper, with the addition of some of the leading cutting-edge technologies currently available in the market.
"Aftron is committed to providing our customers with the best and latest technologies available anywhere in the world. The GITEX Shopper with its immense reach and potential offers us the perfect launch pad in which to showcase our new and extended range of products to our customers," said Ajoy Mathew, Divisional Manager, Aftron.
Aftron recently introduced the Portable Media Player with USB, the first for a private label brand in the UAE. The PMP features a 7" wide screen color TFT display and has a 180-degree rotating screen. The player comes with a built-in anti-shock function and rechargeable lithium battery.
The company also recently introduced the Super Slim 21" flat TV with dynamic noise reduction and amazing clarity, vibrant colors and seamless multimedia integration to rival the best in the industry. Aftron has also extended its range of Plasma and LCD TVs in line with market demand and is keeping a close watch on technical advancements in order to offer superior technology to its customers.
Additionally, Aftron is also launching its range of DVD Boom Box with USB capable of top loading DVDs, VCDs, CD and MP3 players and comes with a SD, MMC and MS card slot.
The compact and stylish, Universal Travel Adapter with USB is capable of operating in over 150 countries, including all the countries in the EU, UK and the US, and features a built-in surge and spikes protection system.
The Aftron range of MP3/MP4 players are a fusion of class, style and technology. Aftron has introduced several models since its launch and the latest range comes with top-of-the-line features including 65000 colors OLED Display, remote PC control, voice operated recording, FM Radio, built in stereo speakers and many more.
The MP3/MP4 players come with a wide selection of memory capacities (128MB-4GB) and a wide range of trendy colors and models to choose from. With unprecedented success since its launch, Aftron will soon launch a new range of Portable Media Players with capacities ranging from 20GB-100GB.
Aftron, a brand known for its high quality products at competitive prices, has gained a strong foothold in international markets in the recent past. Aftron is already established as a major player in all GCC markets. Aftron is already a strong player in the major African markets of Ethiopia, Kenya, Tanzania, Mozambique, Ghana, Liberia and Congo. Key markets in which Aftron has recently made a strong entry are Iran, Libya, Lebanon, Syria and the United Kingdom.
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Notes and media contacts
About Aftron:Established in 1994, Aftron is a UAE-based brand that was started by the Al-Futtaim Group, the region's leading business conglomerate. A fast-evolving brand, Aftron consistently designs products that are convenient, practical and affordable, providing true value to customers. A high-quality alternative to the more expensive consumer electronics brands available in the market, Aftron has steadily expanded into overseas markets including the GCC, other Middle East countries, CIS, Iran, Africa and Russia. Aftron further consolidated its position in the UAE with the opening of its 1800 square feet flagship store at Festival Centre in Dubai Festival City and will shortly be opening another standalone outlet in the Garhoud area of Dubai.
For further information, please contact
Nawfal Al-Jourani
Head - Corporate Communications
Al-Futtaim Group
Tel +971 4 2282 101
Fax +971 4 227 9801
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