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Thursday, November 12 - 2009

FedEx appoints TBWA\RAAD\PR as their communications agency

  • United Arab Emirates: Monday, November 20 - 2006 at 12:25
  • PRESS RELEASE

FedEx Express, the world's largest express transportation company and a subsidiary of FedEx Corporation (NYSE: FDX), has appointed TBWA\Raad\PR, an exclusive affiliate of Ketchum in the Middle East, as their public relations and communications agency for the region.

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  • Hamdi Osman, FedEx Vice President for the Middle East, Indian Sub-Continent and Africa and Ramzi Raad, CEO, TBWA\Raad.
    Hamdi Osman, FedEx Vice President for the Middle East, Indian Sub-Continent and Africa and Ramzi Raad, CEO, TBWA\Raad.
Under the agreement, TBWA\RAAD\PR will handle communications and marketing events in addition to issues and crisis management.

"During the pitch, TBWA\RAAD\PR demonstrated that they understood our industry and where we are heading in the Middle East. We are confident that our new agency will give us excellent support in our future communication activities,"


said Hamdi Osman, FedEx Vice President for the Middle East, Indian Sub-Continent and Africa

"Through our exclusive affiliation with Ketchum, one of the world's leading public relations agencies, and our regional network of experts, we are very keen to work with FedEx on building their communication activities in the region," said Ramzi Raad, CEO, TBWA\Raad.

Hania Tabet, Head of TBWA\Raad's PR operation, said: "With our experience and in-depth knowledge of the transportation and aviation industry which we gained from handling clients like Airbus, we are committed to ensure that FedEx's distinctive high profile and premium services are strongly communicated within the business to business and business to consumer industries."

FedEx, which offers reliable transportation solutions in more than 220 countries, began its operations in the Middle East in 1989 when its regional headquarters and gateway facility were established in Dubai. The office is currently serving 81 countries in the Middle East, Indian Subcontinent and Africa.
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About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.

Corporate Overview
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $33 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brands. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 275,000 employees and contractors to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

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