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ETA & Star Group taps SAP software to boost global performance in 12 industries

SAP Arabia has announced that the ETA & Star Group of Companies, a leading UAE based conglomerate, is deploying SAP's mySAP™ Business Suite applications to unify business processes and information and help improve performance across its diversified international operations in 12 industries.

  • United Arab Emirates: Monday, November 20 - 2006 at 12:50
  • PRESS RELEASE


Essam Enany, president, SAP Arabia.
Essam Enany, president, SAP Arabia.


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The ETA & Star (ETA) Group is rolling out the latest versions of mySAP™ ERP and mySAP™ Customer Relationship Management (mySAP™CRM) to monitor key performance indicators of its business units, divisions and projects. The functionality and industry best practices embedded in SAP's mySAP Business suite software will enable ETA to compliment its legacy systems with a standard solution to meet its industry-specific business demands.

With more than 70 companies and over 40,000 employees, the ETA Group's worldwide operations span industries as diverse as engineering and construction, retail and leisure. One of the core challenges of managing such a diversified businesses across multiple sites is providing users and management across the organisation with easy access to and analysis of data via a single 'information window'. By consolidating information onto a single platform, the company aims to empower management to make faster and more informed decisions.

The initial SAP roll out included full implementation of all enterprise resource planning (ERP) modules at three companies, while the financial and human capital management (HCM) modules were implemented across all 70 companies in nine months. The software was deployed in two phases and went live in September this year.

'The ETA and Star Group of companies are committed to providing technological expertise for its business solutions by adopting industry best practices,' said Syed M. Salahuddin, managing director, ETA & Star Group.

'Deploying mySAP® ERP solutions will provide significant benefits such as effective cash management, optimum utilization of resources and improvement in our supply chain efficiency. The capabilities in SAP components will allow the ETA Group to monitor and control the entire extended business supply chain for our stake holders and enhance shareholder value,'



added Arif B. Rahman, group director - finance, ETA & Star Group.

Larsen and Toubro InfoTech Ltd, one of SAP's global implementation service providers, implemented the SAP solution with several dedicated ETA core team members. To enable end users benefit from the rich functionalities of the SAP solutions, a change management team and help desks have been set up in the company. A full-fledged, in-house SAP training centre will also be established shortly.

'Diversified enterprises such as The ETA Group face the challenge of managing ever larger and increasingly complex projects,' said Essam Enany, president, SAP Arabia. 'These factors make it mission-critical to integrate business processes to gain strategic and competitive advantages. With its experience and expertise across more than 25 industries, SAP is the best suited solution provider to meet the specific business demands of conglomerates such as The ETA Group.'

SAP Arabia can be found @ Gitex 2006 in the Sheikh Rashid Hall.




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About SAP

SAP is the world's leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP® applications-from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol 'SAP.' (Additional information at )

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Copyright © 2006 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
Visit our web site www.saparabia.com or call SAP Arabia at +9714310777

For more information, press only:

Eman El Demairy, + (9714) 3301-777, GMT +4 hours
Shilpa Mathai, Wallis Marketing Consultants, + (9714), GMT +4 hours
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, November 20 - 2006 at 12:50 UAE local time (GMT+4)

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