Cellucom to offer visitors a chance to win a 42 inch Ultimate Lifestyle and Media centre at GITEX 2006

Cellucom has one stand set up in the main hall and three stands in the East hall of Airport Expo Centre. The stands will feature the latest product offerings as well as demonstrations of upcoming mobility products. By spending AED 500 or more at Cellucom stands, the visitors enter into a draw which give them an opportunity to win Italian made, 42 inch Mc Person worth AED 35,000, everyday. McPerson is the ultimate media and lifestyle centre with PC, TV, DVD and pre-installed games, latest videos and software, all integrated in one. Live demonstration illustrating the various features of McPerson can be seen at Cellucom stands.

For every AED 500 spent at Cellucom in GITEX shopper, the customer gets an Uclub card worth AED 20. To enter the daily draw for a McPerson, the 'unique number' on the Uclub card has to be messaged to 4415. A message confirming the entry will be received immediately. The McPerson daily draw will be held every day from 18th to the 24th of November, 2006 at 9.00 pm at Cellucom GITEX stand. A 'unique number' is drawn and the holder of the number takes home McPerson.

The size of Cellucom stand has increased significantly over last year to ensure all brands receive maximum visibility. Cellucom's bundle offers feature fabulous packages by global technological giants including: Nokia, SE, Motorola, Etisalat, HP, ACER, Dell, Toshiba, and Linksys. The main product categories that will be on display are: mobile phones and accessories, Etisalat products, Notebooks, IT and related accessories and enhancements. Through top-of-the-range mobility products showcased in mobility-enhanced environment, shoppers at Cellucom stands will have the opportunity to test and choose the right device. They will be assisted by professional and knowledgeable staff who will be manning the Cellucom stands.

Commenting on Cellucom's participation at GITEX 2006, Arun Nagar, Managing Director, Cellucom said,

"This is our third year at GITEX. It has helped us to increase our sales and visibility significantly. Cellucom is offering consumers an array of products that address their various mobility requirements, and GITEX serves as the best platform for us to promote these products to potential customers in the region. We will continue to participate in renowned exhibitions such as GITEX and look forward to increased participation next year too."

"Cellucom, together with its partners, aim to provide professionals with a well-connected working environment. Our partners have brought in latest add-ons and innovations which will presented to the visitors on our stands at GITEX 2006," he added.

Commenting on aggressive competition at GITEX, Mr. Nagar said, "A challenge at GITEX, where one is positioned amongst most of its competitors, is the ability to attract the right target groups. Our strategy has been to develop a promotions that appeals to each and every individual who visits GITEX."