LG launches luxury Chocolate phone

LG's Gold and Platinum Chocolate (KE800) boasts greater functionality to the Chocolate range of handsets as well as superb new style. While maintaining the now famous glowing red touch keypad, the handset is enhanced by a gold and platinum band bearing the Chocolate legend and a gentle update of the classic LG Chocolate styling.

On board functionality has been increased to accommodate an SD card memory slot, an upgraded 2 mega-pixel camera, an FM radio and twice as much on-board memory as the original Chocolate handset (256MB rather than 128MB). It also has an upgraded class-leading MP3, MPEG-4 and AAC music and video player and A2DP stereo Bluetooth functionality.

"LG Chocolate Gold and Platinum take the Chocolate range of handsets to a higher level," said C. H. Lee, President, LG Electronics Gulf FZE. "The new styling makes the handset stand out, much like the original Chocolate, and new functionality puts it head and shoulders above competing handsets. For looks and on-board technology, LG Chocolate Gold and Platinum is the best phone out there."

With the addition of an external memory card, LG Chocolate Gold comes into its own as a stylish music player. To compliment the handset's impressive playback capabilities, which also includes a real 5-band graphic equalizer, users can search through their music using voice activated commands as well as a keyword search function - ideal for music on the move.

LG Chocolate Gold and Platinum are sure to prove popular additions to the Chocolate range. The original phone - launched in the region in May this year - has sold over three million handsets globally, firmly establishing it as one of 'the' iconic handsets of all time. The Gold and Platinum Chocolate phones will be launched in the Middle East by the end of 2006.

Lee added, "The Chocolate phone has become a global success story for LG. Its unique styling and touch keypad technology set it apart from the competition. Through an impressive functionality and upgraded styling, we are offering consumers a truly luxurious, utterly desirable Chocolate treat."