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For the first-time ever Dell launches an Arabic interface for its Middle East customers

United Arab Emirates: Monday, November 20 - 2006 at 14:52
PRESS RELEASE

Dell has launched its first bi-lingual website in the Middle East to coincide with Gitex 2006.

The website is the first right to left language task undertaken by Dell, with an estimated 320,000 Arabic words translated. The underlying architecture of the web pages had to be updated in order to create a "reverse image", ensuring that even the 'scroll bar' was correctly positioned on the left hand side of the page.

"Dell prides itself on listening to its customers and delivering what they value," said Michael Collins, general manager, Dell Middle East.

"We are very pleased to add this new offering for the benefit of our Arabic speaking clients in the Middle East and are confident that our new Arabic interface will provide an effective platform whereby we deliver innovative technology and services that customers in this region can trust."

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About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the past four quarters was $57.4 billion. For more information, visit http://www.dell.com.
© 2006 Dell Corporation Limited. Dell, and the Dell logo, are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, November 20 - 2006 at 14:52 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

This article was updated on Mon Nov 27 2006.

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For the first-time ever Dell launches an Arabic interface for its Middle East customers

Dell has launched its first bi-lingual website in the Middle East to coincide with Gitex 2006.

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