Concept Today appoints new Senior Art Director and Studio & Traffic Manager

"With the addition of Mohammed and Nestor, we hope to further enhance Concept Today's service offerings as a creative agency. Their expertise will boost output, ensuring that we are able to grow through innovative and creative ideas," said Ramesh Menon, Business Unit Head, Concept Today.

He further added, "Both are highly specialised in their respective areas, bringing a depth of experience in the industry. With the addition of Mohammed we will be enhancing our turn around time for projects, while Nestor's main function would be to conceptualise unique and effective campaigns."

Mohammed has more than 12 years of experience in advertising, which includes six years at Friend Creative Partnership and Octopus Advertising in Dubai. Prior to joining Concept Today, he was the studio and traffic manager at Percept Gulf. Tasked with strengthening the studio processes at Concept Today, Mohammed said: "I wanted to be part of a company that is constantly evolving and I feel that Concept Today will offer me that challenge. I hope to add my experience and knowledge to the existing best practices across the organisation. We have an excellent servicing team supported by a multi-talented and responsible creative team, each with a unique talent, and I am very pleased to work with them."

Nestor Perez Ong, started his advertising career in Manila as Art Director with JWT, followed by McCann Eriksson. He made his move to the Middle East over 15 years ago, joining Saatchi & Saatchi Riyadh as Creative Group Head for the Citibank account. Prior to his move to Concept Today, he was Creative Consultant with Octopus in Dubai. Commenting on his new appointment, Nestor said, "I am happy to be involved in a high energy organisation such as Concept Today. It is a privilege working in a multi-cultural environment, such as this - to be a part of one the fastest growing agencies in the advertising and marketing industry."