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Towards a clearer currency
Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
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Lisa Creffield, CorrespondentTuesday, November 21 - 2006 at 10:37 UAE local time (GMT+4)
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