Towards a clearer currency

Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.




Lisa Creffield Lisa Creffield, Correspondent
Tuesday, November 21 - 2006 at 10:37 UAE local time (GMT+4)

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