Browse
video clips
Towards a clearer currency
Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
Duration: 4:57 | Login to download | Subscribe in iTunes
Related Content
Article Options
Lisa Creffield, CorrespondentTuesday, November 21 - 2006 at 10:37 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer »
Multimedia content in this section is produced by AMEinfo.com and may not be replicated in full or in part without the express written consent from AME Info FZ LLC / Emap Limited.
