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BMW Group Middle East first to introduce arrow to Qiblah in Mecca in navigation system

  • United Arab Emirates: Tuesday, November 21 - 2006 at 14:31
  • PRESS RELEASE

BMW Group Middle East is the first premium car manufacturer in the Middle East to introduce the arrow to Qiblah in Mecca in BMW navigation systems, operational from March 2007.

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"We have realised the changing needs of many of our customers in the Middle East, whose busy lifestyles mean they are spending more time on the roads travelling between one city to the other," said Guenther Seemann, Managing Director, BMW Group Middle East.

"BMW constantly leads through technology and innovation, and being the first car manufacturer to provide the arrow to Qiblah in Mecca proves once again that our customers come first."


Consistently looking towards the future, BMW is renowned for delivering ultimate customer satisfaction through innovations in technology and service.

The arrow towards Qiblah in Mecca will be available in the BMW 7 Series, X3, Z4, Z4 Coupe and MINI Cabrio from March 2007, and will also be available for RetroFit in the existing BMW 7 Series, BMW X5, BMW 3 Series and MINI models.
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Log in to request more information from BMW Group Middle East
Related site: http://www.bmw-me.com

Notes and media contacts

For more information please contact:

Rana Jones, Corporate Comm. Manager, BMW Group Middle East
Telephone: +971 4 3132600, Fax +971 4 330 0120
Or
Suhaib Abdulkally, Account Executive, MCS Action
Telephone: +971 4 3902974
Media website: www.press.bmwgroup.com
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Tuesday, November 21 - 2006 at 14:31 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

This article was updated on Tue Nov 28 2006.

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