The HUB is an outdoor activities oriented club, formed for and managed by HUMMER owners. The HUB's mission is to explore the outdoors in a safe and environmentally-friendly fashion, and its activities will include planned outings, camping trips, desert challenges, treasure hunts, and much more.
For the HUB's first ride and drive activity, HUMMER owners from all over the country met at the Marriott Courtyard last Friday morning, where they attended a presentation on the HUB and HUMMER activities in the future, as well as a safety briefing and map of the ride & drive routes. After the presentation, customers were ready to put their HUMMERS through a range of paces, from on-road to rocky terrains, during a 35 km drive to Hatta, demonstrating the unbeatable capacities of the HUMMER H2, H2 SUT and H3.
"HUMMER has developed a passionate following because of its unmatched style and capability, and we are very excited about our customers driving their own HUMMERS and seeing them at their best - off road!" commented Ahmed Soudodi, HUMMER marketing manager at General Motors Middle East. "The HUB Ride and Drive event was thoroughly enjoyed by those who were lucky enough to put these iconic vehicles to the test, and we are really looking forward to next week's HUB event, which will take place on Saturday 25th November at the Marriott Courtyard."
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HUMMER HUB kicks off across the Emirates
- United Arab Emirates: Tuesday, November 21 - 2006 at 17:07
- PRESS RELEASE
General Motors and Liberty Automobiles Company invited HUMMER customers throughout the UAE to ride and drive their own HUMMERS at the launch of the HUB (HUMMER Base).
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Notes and media contacts
Any HUMMER owner interested in attending the next HUB event on Saturday should call the Customer Care Centre on 8004432.For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
General Motors, the world's largest vehicle manufacturer, and AM General reached an agreement in December 1999 in which GM acquired exclusive ownership of the HUMMER brand name worldwide. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand.
In 2003, HUMMER introduced H2, reflecting an evolution of the brand and making HUMMER more accessible to a wider civilian audience. The HUMMER H2 SUT is an evolution of the H2 which adds even more flexibility for cargo requirements.
The HUMMER H3, a more compact model, arrived to the Middle East in the latter half of 2005 as a 2006 model year.
Posted by Lara Lynn Golden, News EditorTuesday, November 21 - 2006 at 17:07 UAE local time (GMT+4)
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