Pulse to develop Abyaar's retail portfolio

Pulse - tasked with providing strategic direction by sourcing new-to-market retail brands and high end, premium names for all Abyaar's mixed-use properties - will ensure alignment between the elite developer's 'building excellence' ethos and its retail outlets, guaranteeing all have up-market, niche appeal.

Abyaar's Dubai Marina luxury serviced apartment towers, Pier 24 and Pier 8, will be the first to be activated by Pulse, quickly followed by a further major development to be launched at this year's Cityscape - the B2B real estate exhibition being held in Dubai next month.

"Pulse shares our quality delivery vision and will ensure Abyaar achieves the highest level of distinction in the local market," said Marzooq Al-Rashdan, Managing Director, Abyaar. "Pulse was chosen for its proven retailing expertise at the luxury end of the market and its keen understanding of the local industry landscape."

With previous experience of placing prestigious brands in the most successful mixed-use projects in Dubai, including Emirates Towers and Souk Madinat Jumeirah, Pulse understands the needs and expectations of consumers, developers and retailers.

Pulse Managing Partner, Brian Hutton said the Abyaar contract centres around maintaining the company's key differentiators through profiling the retail mix to meet stakeholders' exacting demands. "The quality, sophistication and design of Abyaar properties require retail solutions unique to Dubai," said Hutton. "It is challenging to be involved across the company's growing portfolio, taking projects through from concept to successful trading."