LBC participates at the Media and Marketing Show

Established in 1985 as a local TV channel, LBC has evolved into a media powerhouse, offering a variety of diverse satellite channels to Arab viewers throughout the globe. A pioneer in several broadcasting avenues, LBC was the first to bring reality TV shows to the region. The channel also targets young people with discussions on Arab culture and the family, and offers a diverse selection of entertainment programmes rooted in Lebanese life and society.

Roger K. Darouni, LBC's Executive Marketing Director said: 'The Media & Marketing Show will not only provide us with further exposure and connections with media representatives, but will also give us the opportunity to further leverage our strategy of providing programmes of current interest. We are constantly working towards overcoming market challenges, and our success during the Holy Month of Ramadan convincingly validates this endeavour.

'LBC has always aimed to become one of the leading pioneers within the media industry. We have positioned ourselves very well in the eyes of the Arab viewers, by catering to viewers' requests.'

LBC will welcome event visitors to Stand 331 at MMS 2006, and share with them its new programme grid, and provide insights into improved Arab broadcast strategies.

The Media and Marketing Show 2006 will bring together media and marketing industry professionals and key decision-makers from across the region. Advertising, broadcasting, entertainment, events, marketing, new media, outdoor advertising, and publishing will be the eight principal industries represented at the Media and Marketing Show 2006.