Euro Motors receives prestigious 'BMW Premium Selection' Award

Guenther Seemann, Managing Director, BMW Group Middle East presented the award to Paul Yates, General Manager, Euro Motors.

BMW Premium Selection, a sub brand of BMW Group, is a worldwide manufacturer-based used car program. Bahrain was one of the first markets in the Middle East region to offer certified pre-owned vehicles to its customers.

The BMW Premium Selection Award was presented to Euro Motors in recognition of the consistent high quality and product standards of Bahrain's used car program. Since the program's inception earlier this year, Euro Motors has demonstrated its adherence to the global premium standards of the BMW Premium Selection program.

"This award is a reflection of our commitment to providing customers with quality, value and exceptional service in the pre-owned vehicles market. We aim to provide all our customers with a premium experience whether they are buying a new or pre-owned car,"

said Paul Yates, General Manager, Euro Motors.

Vehicles sold under the program must have an approved and documented vehicle history as part of the criteria, pass a strict 75 point check by factory trained BMW experts, are technically and visually refurbished, and have less than 5 years or less than 100,000 km mileage. Further premium services like an exhaustive 12-month warranty, Roadside Assistance and individual financing offers are included in the program.

"With the launch of BMW Premium Selection we aim to take the lead in the premium, pre-owned car market in Bahrain. The program has already proved to be very successful and we hope to extend its reach in the coming months," added Mr. Yates.