Viola Communications formed

Viola Communications will consist of Viola Advertising & PR, V Media, V Events and V Producers. The agency now offers a comprehensive communications solution to all clients in the UAE.

Viola was formed in 2003 and is jointly owned by Al Qudra Holding and the HS Group, two of the biggest companies in Abu Dhabi. The company quickly evolved into an agency offering media buying, advertising, public relations and event management. Its success has seen it become one of the fastest growing agencies in the UAE supporting some of the most important clients and projects in the country.

A statement issued by Ammar Sharaf, Managing Director of Viola Communications said: "We completed extensive market research into our market and the results highlighted the need to form a group that could cater to all our clients needs. We had already built a solid foundation with Viola and Viola Advertising & PR and we believe that there is strength in unifying these specialist disciplines under one key brand. We have recently won some important clients such as a 15 year exclusive media concession with the Abu Dhabi Municipality, the 18th Arabian Gulf Cup 2007 and the Abu Dhabi Golf Championship 2007. These clients, along with our existing clients who include Al Qudra Holding and Al Qudra Real Estate, require a total communications solution. By establishing Viola Communications we can offer a synergistic, effective solution by offering complementing communications disciplines. Clients can either have a full marketing solution through Viola Communications or they can select a discipline that suits their requirements at each phase of their business plan."

Viola Communications is headquartered in Abu Dhabi and as the city's leading independent agency chooses its regional and international partners depending on each client's requirements.

V Advertising
The services of the Viola Advertising team are about devising the optimal communication strategy to influence purchasing behavior and thought patterns and elicit desired responses. The scope of work includes:

• Brand Positioning
• Comprehensive Corporate Identities
• Corporate Brochures
• Creative Services
• Media Services
• Production Services
• Website Design & Management
• Marketing Collateral
• Below the Line
• Relationship Marketing

V Public Relations
Public Relations is the discipline which deals with building reputation, understanding and support, and influencing opinion and behaviour.

Viola's public relations division implements creative PR campaigns and ongoing programs focusing on a variety of PR disciplines including Media Relations, Corporate Social Responsibility, Internal Relations, Crisis & Issues Communication, Corporate Communications, Employee Development as well as Consumer and PR events.

The team is extremely proactive and believes passionately in what they do so they can deliver effective campaigns every time. They have nurtured relations with the media, understand the local and regional market and work closely with clients to achieve their business objectives.

V Events
No detail is too small and no idea too big for V Events. Through this subsidiary Viola Communications can orchestrate sparkling launches, conferences and special events which provide a valuable medium for one-one communication.

V Media
V Media is the Group's outdoor media subsidiary. After winning the 15 year concession with the Abu Dhabi Municipality, V Media is able to offer value for money, strategic planning and a wide range of prime locations in the outdoor advertising market in Abu Dhabi. V Media are the exclusive agent for bridge advertising in Abu Dhabi and provide the best locations for other types of outdoor advertising. They offer the highest amount of prime locations and the most frequented spots in and out of the city and have revolutionized the concept of outdoor advertising in the UAE by combining the effectiveness of outdoor messaging with ensuring the city's beautification.

V Producers
V-Producers are a production and post-production company and were established to fill the growing market need for a professional production company in Abu Dhabi. We have put great importance in equipping our specialist staff with the latest equipment to ensure high quality productions. In the short period of our existence we have already finalized major projects for local and international companies. The company is constantly evolving to offer the most creative and technically advanced services available on the market.

We provide our customers with original projects that include TV and radio commercials, documentaries, sound and video editing, virtual tours, music compositions and recording facilities.