Etisalat sponsors Dubai International Film Festival

Etisalat's sponsorship marks another year that the Corporation is lending its backing to an event that assists in elevating the position of the Arab world in general and the UAE in particular. The festival showcases the cultural potential in the Middle East.

Etisalat continuously supports talent in the UAE. Apart from supporting the community by providing products and services tailored to the satisfaction of diverse customers, the Corporation is also involved in the progress and development of the society as a whole. Dubai International Film Festival and its ideals align perfectly with Etisalat's vision.

Etisalat has constantly worked on reaching out to all customers by supporting different events and offering different services and packages, tailored towards the multicultural population of the UAE. A good example is its subsidiary, E-Vision, which offers the best in TV entertainment through more than 200 selected channels, and featuring content in more than 17 languages.

Ahmed Bin Ali, Manager Corporate Communications, Etisalat, said, 'The Dubai International Film Festival encourages both the local talent as well as the culture scene in the UAE and the region. E-Vision has operated since its inception with the objective to develop and motivate the local talents in the country. The company's challenge is to satisfy the entertainment needs and requirements of the diverse cultures present in the UAE.'

Abdul Hamid Juma, Chairman, Dubai International Film Festival, said, 'We are proud of our association with Etisalat and look forward to take our relationship with them to higher levels in the years ahead.'

The Festival, which aims to bring the best of world cinema to Dubai as well as act as a showcase of Arab cinema to the world, has grown tremendously from its inaugural year, with an increase of more than 30 percent in the number of films alone.