Focus reach generates unprecedented response

Exhibiting for the eleventh consecutive year, Focus Softnet also unveiled the latest version of its ERP - Focus RTNet, signed up distributors for countries like Bahrain, Qatar, Syria and Jordan and won new customers for its accounting and management software - Focus 6 and its ERP solution - Focus RT at Gitex 2006.

Focus Reach, the organisation's comprehensive answer to the business needs of small and growing companies of the region, proved to be a tremendous success with more than 2000 copies of the solution being sold within a week of the launch. Focus Softnet also signed up with 8 distributors from Middle East during the five-day exhibition, all of whom displayed enthusiasm and support to the new product.

"Gitex has given us great response and sales leads over the years. It has been a great platform for us to raise Focus' profile, position and brand image that we have gained over the years in the Middle East. This Gitex, Focus Softnet once again proved that we have the customer need as the driving focus behind our functioning. The overwhelming response to Focus Reach illustrates well that our commitment is well understood by the businesses of the Middle East. With the launch of Focus Reach, we made our entry into the small business segment, which was a totally new market for us. We were amazed by the response we received for this product. We have had queries for Focus Reach from customers and distributors as far as Iran, Syria, Jordan, Libya and even Kenya,"

said Mr. Ali Hyder, Chief Executive Officer, Focus Softnet.

Focus Reach, a new age accounting solution that is made especially for the SOHO segment, comes with several features and tools that makes it one of the best and most intuitive choices for small businesses. The product's modules cover every aspect of an organisation's functioning including Financials, Sales, Inventory, Purchase, Job Costing, Production, Payroll and Cheque Management

Focus Reach comes with several tools that have been incorporated to give companies much more flexibility and efficiency in the everyday running of the business. Some of Focus Reach's tools include Document Designer, Report customisation, Data forms customisation, User level security, Filter report and Work flow definition. Some of its features include Multi Company Consolidation, Multi Location Warehousing, Multi Department, Multi Cost Centre, Multi region/ Sales Man, Multi Currency, Bank Recon (BRS), Sales Module, Purchase Module, Job Costing, Expiry Based Reports - Passport, visa, Batch control to name a few.

"We are happy to sign up as a distributor for Focus Reach in the Bahrain. Focus Reach is not only a feature-rich management solution for small businesses but it is also very competitively priced. Focus Reach can prove to be the perfect solution for businesses which are just starting out as well as small businesses that have grown to a certain extent and are looking for a solution to aid them through the next stage of development. We see a huge potential for this product in Bahrain and look forward to extending our partnership to other Focus solutions as well," Mr. Abdulla Madan, Group Chairman & MD of Bahrain-based Capital Group.

Focus Softnet has built itself to be a vendor of note riding on the virtues of addressing customer needs, taking into consideration their constraints as well. The company stands a corporation of size with 21 offices worldwide, including India, Oman, Bahrain, Dubai, US, Singapore and Malaysia, over 20,000 clients, a team of well trained, customer-aware personnel and over 14 years of a sparkling track record of delivering quality services.