adidas inspires with "adiRUN"

The adiRUN campaign launched today, and is set to inspire and unite runners of all kinds.

Jad Chouman, Product and Sports Marketing Manager, adidas Emerging Markets, said: "We have focused our energy and efforts on creating a campaign dedicated to runners who love to run. adiRUN is the trainer that gets you to the track, helps you achieve your fitness goals and motivates you to keep on running!"

adiRUN will be supported by Deborah Dixon, Managing Director of Stride for Life, Dubai's specialised running and walking programme. Deborah has already contributed a wealth of inspiration and knowledge to the campaign; as adidas' Personal Partner, she will be a step behind the runners, offering personalised training regimes, advice and motivation.

The first phase of the initiative will set off with weekly running meets at fixed times in Safa Park, Umm Suqeim Park and Zabeel Park. Individuals with different fitness goals but a mutual passion for running can come together for a session of enjoyment and achievement, and be made to feel part of the running community at large.

Support tools including mi adidas, foot scan, shoe testing and body fat measurement facilities will additionally be demonstrated at adidas stores, and personal consultation will be provided during specific in-store events.

"The adiRUN initiative comes at a perfect time when the weather is starting to cool down in Dubai. Through a variety of engaging elements, we will use the coming months to connect with runners, and help them reach their impossible," concluded Chouman.

The adiRUN homepage will be the go-to site for runners to monitor their fitness progress, read up on the latest tips, news and events and support the campaign.