Jordan Lee, Sales Manager, Creative says, "We are delighted to announce our partnership with BDL. Saudi Arabia has always been our primary focus and with the support of BDL we hope to further strengthen our presence in the Saudi market''.
Creative has a wide portfolio of products including sound cards, MP3 players, multimedia speakers, webcams, digital video cameras and PC peripherals. BDL Co. specialises in the distribution of IT products, and excels in the distribution of notebook PC's which are no longer restricted to IT markets, but have steadily become a mainstay in all the consumer electronics (CE) retailers in KSA.
Lee says ''At Creative, we offer products that similarly tread between the traditional IT channels and the fast growing CE channels. Creative's diverse range of products offers premier digital solutions; we believe BDL is able to support us to further penetrate the growing CE market in the Kingdom."
Osama Mekawi, PR Manager from BDL says '' BDL's goal has always been to strengthen and expand our product portfolio and emphasise on offering exceptional service to our sales partners. It's our privilege to add a globally renowned brand like Creative to our portfolio".
The dealer seminars in Riyadh, Jeddah and Khobar on the 3rd, 4th and 5th of December 2006 will re-affirm Creative's support to BDL and will indicate their commitment to the Saudi Arabian business environment.
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Creative appoints new distributor in Kingdom of Saudi Arabia
- Saudi Arabia: Sunday, December 03 - 2006 at 15:11
- PRESS RELEASE
Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, has signed an agreement with Riyadh-based BDL Co. BDL Co. is one of the leading computer component and system distributors in the Middle East.
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About CreativeCreative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC
users. Famous for its Sound BlasterŽ sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVoŽ portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
About BDL
• It is a privately held corporation majority-owned by its founder and president, Prince Waleed Al-Saud.
• Established in 1998.
• Channel network of more than 480 active resellers across the Kingdom.
• Currently No. 1 in notebook sales for last two years and was awarded the best notebook sales for year 2004 and the best ACERŽ partner in the Middle East for channel and market development.
• IntelŽ Mobile Channel Leader for years 2002, 2003and 2004 and INTELŽ Associated Distributor in the Kingdom.
• Distributor for MSI motherboards and video cards in the Kingdom.
• Distributor for Lenovo notebooks in the Kingdom.
• Distributor for Lexmark printers in the Kingdom.
For more insight, information, images or to interview a spokesperson please contact:
Press Contact:
Rima Dudeja, Nasser Al Ansari, NettResults Public Relations
PO Box 72587, Dubai, United Arab Emirates
Tel: +971 4 331 1593 Fax: +971 4 331 1562
www.NettResults.com
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, December 03 - 2006 at 15:11 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon May 28 2007.
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