Sony Ericsson's 3G Z610i now available in the Middle East

The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden 'magic mirror' display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colors - Luster Black, Rose Pink & Airy Blue - the Z610i is the clamshell to be seen with.

"The unique design of the Z610i is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface" said Husni El-Assi, General Manager of Sony Ericsson, Middle East and North Africa. "0LED technology has enabled us to build in a display that doesn't interrupt the seductive, reflective qualities on the front of the phone. Given that the Z610i is also a highly-specified device, it appeals to the design conscious that need a phone for every day use."

The magic of the Z610i is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.
The distinctive design of the Z610i is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online 'blogsite', within just a few clicks.
Simply take a shot with the Z610i's 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610's 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it's so much more than a pretty face.
And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB - that equates to around 2,800 pictures of 2.0 Megapixel quality.