Microsoft Gulf appoints Red Entertainment Distribution as official 'Games for Windows' Middle East distributor

Red Entertainment Distribution will be responsible for promoting and distributing Microsoft's entire 'Games for Windows' titles across the region.

The appointment of Red Entertainment distribution comes as Microsoft seeks to cement its presence in the Middle East's growing entertainment and gaming industry markets and ensure that gaming enthusiasts have easily and up to the minute access to its gaming projects. RED will work with major retailers in the Middle East to promote Microsoft 'Games for Windows' products and will also provide special staff to counsel retailers on in-store display management.

'Microsoft's 'Games for Windows' products, such as the well known Flight Simulator series, have enjoyed a high rate of success in the region. The potential in gaming markets in the Middle East has prompted us to invest in a long term partnership with Red Entertainment distribution, whose specialist knowledge of regional retail patterns will help Microsoft deliver its gaming products to a wider customer base,' said Armagan Demir, Head of Entertainment & Devices Division, Microsoft Middle East.

The Microsoft 'Games for Windows' range includes the high-definition Flight Simulator X that hit retail shelves in Middle East markets recently. The immersive game is the 10th edition in a successful franchise over 20 years old.

'We are delighted to add 'Games for Windows' products to our portfolio, and will work towards generating strong market presence for the brand in co operation with major retailers. Microsoft has a strong history in games development and publishing, and we are looking forward to a sustained long term relationship that generates value for both partners,' said Colin Brunton, Chairman, Red Entertainment Distribution.