Trident International Holdings partners with Gargash Enterprises in Mercedes luxury promotion

Trident International Holdings (TIH) along with Gargash Enterprises are to launch a first-of-its-kind promotion at the region's leading real estate show, Cityscape 2006, as part of the group's aim to reinforce its luxury-focused development strategy for Dubai's freehold real estate market.

The promotion will give away a C-200 Kompressor Avant Garde to one lucky winner and is open to all visitors during Cityscape 2006, which will run during December 4-6 at the Dubai International Exhibition and Convention Centre (DIEC).

The chief hostess at the promotion will be Miss Germany, Alessandra Alores. Miss Alessandra Alores was the first foreign contestant to win the Miss Germany title and she is a celebrity across the world.

Commenting on the promotion and the its rationale, Mr. Wazir Ali Daredia, Executive Director and CEO of Trident, said: 'The promotion has been conceived to send across the message of Trident's premium positioning in Dubai's residential freehold real estate market and our association with best-in-the-class partners at every stage of development. Our partnership with Mercedes & Gargash reflects our commitment and focus on the premium segment of the market.'

He said both Trident and Mercedes share common brand values of commitment, performance and deliverables. 'We are also indeed glad to have Miss Germany as our chief hostess for the promotion, which is yet another way of communicating our focus on elegance,' Mr. Daredia added.

TIH is a winner of three awards at the prestigious CNBC Arabia Property Awards 2006. which includes 'Best Property' for its signature de success- Trident Grand Residence (TGR), 'Best Marina Development' award for its unique twin-tower waterfront property, Marinascape, and 'Best Developer- Marketing' for the group's strategic marketing initiatives which focus on creating, delivering and most importantly sustaining value.