Landmark Group opens the largest electronics store in the Middle East, Emax-Big Box in Sharjah

The 135,000 sq ft store is located on King Faisal Street, Sharjah, UAE. This store, spread across three levels, has the widest range of electronic and digital products.

Speaking on the occasion of the launch, Mr. Mickey Jagtiani, Group CEO, Landmark Group, said, 'Landmark Group has been at the forefront of creating some of the most unique concepts in retailing in the region. The Big Box concept aims to revolutionise technology retailing with its unique business model that combines the best brands, overwhelming product diversity, a range of never-before-customer-friendly-services and astonishing value, through large format stores across the region. We are certain that this concept will be a trendsetter in the consumer electronics retailing market in the region.'

The Emax Big Box store displays over 300 brands and 100,000 electronic, digital and electrical products. The 100-strong staff at the Emax Big Box store has undergone rigorous product and service training and is well-equipped to help the customer make a choice.

Mr. Neelesh Bhatnagar, Executive Director, Landmark Group, said, 'A lot of effort has gone into the shaping up of our first Big Box. We believe that the changing demographics of the region have led to the need for such a retailing concept, which is prevalent in Western countries. We plan to launch at least eight more Big Box stores across cities in the GCC. The mid-term roll out will include Dubai, Abu Dhabi, Doha, Muscat, Jeddah, Riyadh, Al Khobhar and Bahrain.'

He further added, 'The Emax Big Box will raise the bar for electronics retailing and customer expectations for range and quality of service.'

Mr. Deepak Srivastava, Concept Head, Emax, said, 'The Emax Big Box concept ensures that the customer has a single destination to everything related to infotainment, range and services. We believe that apart from its huge size, the Emax Big Box will be a benchmark for its diverse product range, easy-to-shop floor layout and efficient customer service features. To sum up Emax is all about range, service and price.'

The Emax stores have a youthful, vibrant and energetic feel and are designed to offer customers comfort, ease and convenience to buy what they need. The product convergence and easy accessibility earmark the store layout. There are other exclusive and tangible benefits that Emax offers, which include: the purchases are protected against theft and damage; 'extremely quick process' installment schemes; convenient shop and ship services; product delivery and installation is done by professionally trained crew who take utmost care of the products.

There are a host of other services like buying tips, nominally priced second year warranty, conversion from Video to DVD. The multilingual and well trained staff ensures that electronics are truly simplified.

Emax has lined up a number of offers to earmark the opening of its Big Box. Mr. Deepak Srivastava said, 'We would want the customers to just walk in and feel the experience of the Big Box. That's why, with or without purchasing, the customer can just walk in and stand a chance to win a Hummer H3 during the launch promotion period up to January 5, 2007. In addition there are a lot of exciting in store promotions; we welcome the customer to the store and benefit from these promotions.'