Sony Ericsson's highly anticipated active lifestyle W710i mobile phone now available in the Middle East

Designed to support the active, sporty lifestyle, the W710i includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance Walkman® player and easy-to-use interface all combine to make the W710i the perfect sporting partner, whether you're running for fun or keeping track of how much you walk each day.

Available in Performance Graphite and Hatha Violet the phone also features a 2 Megapixel camera with digital zoom and comes supplied with a 512MB Memory Stick Micro™ (M2™) - enough to keep you going through the longest walk or fitness session, although this can be expanded to 1GB if you're left wanting more.

"The W710i phone will appeal to the sport enthusiast in the Middle East who wants a range of fitness applications and a quality music player combined with their mobile phone. With the integrated motion sensor and Walkman® player, the W710i is the perfect sporting partner,"

said Husni El-Assi, General Manager of Sony Ericsson, Middle East and North Africa.

Fitness applications included as standard help you take your Walkman® phone into new territory. The jogging application measures both speed and distance covered whilst out running. There's also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby.

The user interface is easy to use while on the move. The fitness application, Walkman™ player and FM radio can all be controlled using the external display and the quick access keys next to it - so you don't have to open the phone and find yourself losing concentration.

To add even more dimensions to your active life, the W710i comes with the very latest Sony Ericsson accessories. The Active Clip IAC-60 is specially designed to make the W710i accessible and comfortable to wear. Clipped to your bag, waist or to your arm by way of a highly adaptable arm band, it makes using all the features on the W710i easy when working out.

We all know the frustration of earphones falling out when we're on the move. With the Stereo Portable Handsfree HPM-65 that is eliminated, making it the perfect handsfree for the W710i. A light design with ear hooks give a stable fit and, as with all Walkman phones, the music mutes when the phone rings, so you need never miss a call.